The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Legal Requirements for Occupancy in the US
Almost a year on, the COVID-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate. That's why we have put some ideas together to help you with SaaS marketing.
Automating your visitor count, achieving 98% people counting accuracy
Manually counting people in and out is an inefficient way to collect visitor numbers - in addition, many venues are having to hire additional staff members
Analytics for physical spaces, really?
Imagine we're sitting down having a beer together and I'm chatting to you about my amazing ecommerce business, you're naturally curious of course, and ask about how many
The role of mobile wayfinding apps on University Campuses
What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, staff, and visitors
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as
The History of Wayfinding
Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future. Wayfinding, albeit in it
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.
How wayfinding technology could reduce average wait times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate, all corridors seem nearly identical, every door leads to somewhere you're sure you've just been 3 minutes
5 ways to better engage with your customers
As a business owner, professional, or marketer, you understand the importance of engaging with your target audience. Connecting with customers has always been
Purple WiFi secures services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-executive director in an exciting time of
What is Cached Data?
Cached data, you've definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another
Wayfinding Technology - What is it?
Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they
Automatic provisioning with Meraki is now live within the Purple Portal
We work with enterprise-scale businesses around the world, many of which have thousands of access points across multiple locations.
Purple, Cisco, and AT&T provide guest WiFi and analytics to Hudson Yards
Purple, Cisco, and AT&T have partnered with property development company Related to bring next-generation visitor analytics to their Hudson Yards project
Domino's Partners with Purple and Smarter WiFi
Domino's has signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi platform at 10 of
Purple training: What's new?
Here at Purple, we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
Improve your guest WiFi access experience with social login
Social login capabilities on captive portals are a great way to increase login rates. By using pre-existing social network logins such as Facebook, Twitter
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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