The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Automatic provisioning with Cisco Meraki is live in the Purple Portal
Discover how Purple connects with Cisco Meraki Dashboard API to automate access point provisioning, SSID setups, and captive portal RADIUS configurations.
Purple, Cisco and AT&T deliver guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next-generation visitor analytics to their Hudson Yards project
Domino's rolls out Purple-powered guest WiFi
Explore how Domino's deployed Purple-powered guest WiFi across stores to capture first-party customer data, automate marketing, and boost repeat orders.
Purple training: What's new?
Here at Purple, we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
Social login for guest WiFi captive portals: 2026 guide | Purple
Learn how social login on guest WiFi captive portals increases connection rates, captures verified first-party CRM data, and simplifies onboarding.
Purple Support - Introducing Live Chat
Access Purple Live Chat support for instant technical assistance, real-time ticket tracking, and portal troubleshooting. Resolve support tickets 7.5x faster than email.
Why you should start a company running club
If you stand around the front of the Purple offices at 5 p.m. on a Monday you will notice a gathering of individuals donning their running gear.
WiFi analytics guide: how it works, footfall data & venue ROI
Learn how WiFi analytics works, key differences between passive probe data and authenticated captive portal sign-ins, privacy compliance, and venue ROI.
How to capture customer data in-store: retail guide
Compare physical store data collection methods, from manual surveys to automated guest WiFi data capture, CRM integration, and CCPA/CPRA-compliant retail analytics.
A conversation with Purple CEO Gavin Wheeldon
Read the interview with Purple founder and CEO Gavin Wheeldon on entrepreneurship, scaling guest WiFi analytics across 80,000 venues, and future vision.
Retail WiFi analytics case study: Farmacorp ROI & engagement | Purple
Discover how Bolivia pharmacy chain Farmacorp captured 65,000+ customer records and optimized store staffing across 130+ branches with Purple WiFi analytics.
Walmart Canada Guest WiFi Case Study
Discover how Walmart Canada deployed high-speed guest WiFi across 400+ stores with Purple OneClick access and multilanguage support.
What 110 million unique users and 10 billion visits tell us about your venue
Benchmark your physical venue against 110 million visitors across 45,000 venues. Learn return rates, visit frequency, and customer retention metrics.
What does 5G mean for WiFi?
Compare 5G vs WiFi 6E/7 speed, latency, cost, and security. Learn why Private 5G coexists with enterprise WiFi for indoor coverage and guest engagement.
How to increase customer foottraffic: 4 retail strategies
Learn how physical retailers track storefront passerby traffic, analyze in-store dwell time, and increase repeat customer foottraffic using guest WiFi.
How to track customer foot traffic: 6 technologies compared (2026)
Discover how to track customer foot traffic across retail stores and physical venues. Compare WiFi presence analytics, 3D optical cameras, thermal sensors, and BLE beacons for dwell time and capture rate measurement.
How to increase app downloads: in-venue strategies for physical spaces
Learn proven strategies for physical venues to drive mobile app downloads using guest WiFi captive portals, App Clips, and on-premise incentives.
How McDonald's drove app downloads using WiFi analytics
McDonald's Belgium partnered with Purple and Cisco Meraki across 80+ restaurants to capture 1M+ guest profiles and drive mobile app downloads.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
Got a question about your venue?
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