The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Why you should start a company running club
If you stand around the front of the Purple offices at 5 p.m. on a Monday you will notice a gathering of individuals donning their running gear.
Purple Support - Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?
What is WiFi analytics and why is it important for your business?
First, what is WiFi analytics? WiFi analytics, simply put, means gathering customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Farmacorp signs WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, has signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Walmart Canada elevates the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free, and secure guest WiFi network to Walmart Canada's customers across more than 400
What does 5G mean for WiFi?
5G is here and it's here to stay. It has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly, or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
How to increase customer foot traffic
Online e-commerce sales have been on the rise for a number of years. A report by Statista reveals that in 2020, e-commerce retail sales are expected to reach 4.1
Tracking customer foot traffic: How can I track customer foot traffic?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,
How to increase app downloads
Congratulations! You've built a mobile app. You truly love your app's icon, and design, and it works flawlessly on all the devices that you tested it on.
McDonald's records a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium has partnered with Purple, Cisco Meraki, and Socialspot to deliver a fast, free, and secure guest WiFi network in over 80 restaurant locations
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalized customer engagement, resulting in enhanced
Purple's WiFi and analytics platform - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation, rolling out WiFi analytics across its locations in Belgium as part of a three
6 ways to get more TripAdvisor reviews
Quality food, service, and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people
nicko cruises welcomes Purple and Deutsche Telekom onboard for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
Got a question about your venue?
Our team works with venue operators, IT managers, and marketers across 80,000 venues. Book a 20-minute call and we will show you how others like you solved it.
