The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
The Advantages and Disadvantages of WANs
Do you have a wide area network (WAN) at your company? If you operate globally, you probably do. That's because WANs are powerful business tools.
Subnet masking explained: CIDR calculation, subnetting, and network design
Master subnet masking, CIDR prefixes, and binary calculations to segment enterprise networks, optimize DHCP pool sizing, and isolate guest WiFi.
Using public WiFi, security tips and Passpoint
Learn how Passpoint and WPA2 encryption secure public WiFi hotspots. Discover tips to prevent packet sniffing and automate zero-touch connection.
Are you WiFi Aware?
Discover what WiFi Aware (Neighbor Awareness Networking) is, how NAN 802.11 standards enable peer-to-peer discovery, proximity use cases, and security.
Top 6 weirdest places with WiFi
In January this year, there were more than 50 million public WiFi hotspots across the world - that equates to one WiFi hotspot for every 150 people on the planet
5 interesting uses for location technology in enterprise venues
Explore 5 key enterprise use cases for indoor location technology, comparing WiFi RTLS, BLE beacons, and UWB across healthcare, retail, and corporate venues.
How important is WiFi in daily life? 2026 connectivity guide
Explore why WiFi is essential in daily life and business, and how guest WiFi, location analytics, and security turn daily connectivity into venue revenue.
How to use WiFi to work out
There is a massive drive for health and wellness currently. Health experts say that if exercise were a pill, it would be one of the most cost-effective drugs
What type of social media personality are you: 12 persona types | Purple
Discover the 12 social media personality types, online sharing psychology, and how venues use social WiFi to segment and engage digital visitors.
The history of online shopping
eCommerce sales for 2021 are expected to exceed $4.9 trillion USD! The ability to go online and purchase what we want or need within minutes is something that
Public WiFi legal requirements in the US: compliance guide
Learn essential US legal obligations for offering public WiFi, including CCPA/CPRA, IWF content filtering, logging requirements, and user privacy terms.
WiFi vs beacons for location-based services
Compare WiFi positioning systems and BLE beacons for indoor location-based services, spatial analytics, accuracy, and enterprise venue navigation.
A cure for cell phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a cell phone. We concluded that some of us might actually be getting dangerously
Seven ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we've come, with our top seven technology advancements list.
How WiFi Has Changed the World
Discover how WiFi changed the world since 1999. Learn how 802.11 standards, guest WiFi, and location analytics transformed global enterprise venues.
BYOD in the workplace
Bring your own device, or BYOD, is a phenomenon allowing personal laptops, tablets, and smartphones into the workplace to gain online access and view company
The Internet is making us smarter
Internet searches and brain patterns. It is widely thought that mental stimulation might improve the brain's ability to function. In a study, researcher Small
WiFi presence analytics: what it measures for staff and for guests
Learn how WiFi presence analytics tracks venue foot traffic, dwell time, and visitor frequency using RSSI signals to drive real-world location intelligence.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
Got a question about your venue?
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