The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Public WiFi consumer survey: foot traffic, dwell time & spend insights | Purple
Explore key findings from our 2,540-person public WiFi survey on consumer foot traffic, dwell time expansion, and captive portal data capture.
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse
The history of WiFi: from 1997 frequency hopping to WiFi 7
Explore the complete history of WiFi from 1997 IEEE 802.11 to WiFi 7. Learn key frequency milestones, 2.4/5/6 GHz evolution, and enterprise WiFi standards.
The language of email
Emails - can we communicate as well as we think we can? Are you trying to be funny? Do you tend to be sarcastic? Or are you deadly serious when sending your
Does social media actually improve society?
Today's society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We've considered whether social media can be used to
Risks of offering free customer WiFi in Australia | Purple
Learn the legal, security, and privacy risks of offering free customer WiFi in Australia under the Privacy Act 1988 and how to protect your venue.
Hotspot 2.0, Passpoint, and NGH explained: WiFi guide
Learn how Hotspot 2.0, Passpoint, and NGH enable encrypted, zero-touch enterprise WiFi roaming and eliminate captive portal drop-offs.
The psychology of social media
Social media has had a profound effect on the way people engage with each other. Its power lies in the way it can provide users with a sense of personal
Does your WiFi hotspot allow access to adult content? Venue filtering guide
Unfiltered guest WiFi exposes venues to legal liabilities and brand damage. Learn how DNS content filtering standards protect visitors.
All-inclusive resort WiFi: guest expectations and ROI
Discover why all-inclusive resorts and hotels must provide reliable guest WiFi. Calculate bandwidth needs, captive portal ROI, and guest review uplift.
White label guest WiFi for MSPs and resellers | Purple
Explore white label guest WiFi licensing for MSPs, recurring margin economics, hardware-agnostic Cloud RADIUS, and multi-tenant portal management.
WiFi repeaters vs access points: technical guide & comparison
Compare WiFi repeaters vs access points. Understand backhaul bandwidth loss, Cat5e PoE cabling, 802.11k/v roaming, and why venues choose managed APs.
Guest WiFi for indoor play centers: Snakes & Ladders case study
See how Snakes & Ladders used Purple guest WiFi across 4 UK play centers to capture 2,000+ parent CRM records and drive repeat bookings.
Meraki launches presence analytics API
Explore how Cisco Meraki Presence API v2 and Scanning API v3 integrate with Purple WiFi Analytics to deliver real-time foot traffic and dwell time intelligence.
Barclays to provide free WiFi in branches
Have you ever been encouraged to use the self-checkout in a grocery store or airport? You're ushered in and kindly helped by a staff member who will show you
Fan engagement strategies for sports venues & stadiums (2026)
Discover how modern sports venues use guest WiFi analytics, interactive wayfinding maps, and real-time campaigns to boost fan engagement and game-day revenue.
Stadium technology & guest WiFi guide for fan engagement
Explore how high-density stadium WiFi, digital wayfinding, and real-time footfall analytics elevate fan engagement, streamline lines, and drive venue revenue.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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