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The Purple Blog

Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.

Engage with your visitors through the power of Webhooks

Engage with your visitors through the power of Webhooks

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalized customer engagement, resulting in enhanced

12 January 2018
McDonald's Belgium uses Purple for secure, personalized guest WiFi

McDonald's Belgium uses Purple for secure, personalized guest WiFi

How McDonald's Belgium scaled guest WiFi across 80 restaurants with Purple and Cisco Meraki, capturing 400,000+ logins and boosting mobile app downloads.

10 January 2018
6 ways to get more TripAdvisor reviews

6 ways to get more TripAdvisor reviews

Discover 6 proven strategies to get more TripAdvisor reviews for your venue. Automate review requests via guest WiFi to grow ratings and diner loyalty.

13 November 2017
nicko cruises welcomes Purple and Deutsche Telekom onboard for guest WiFi

nicko cruises welcomes Purple and Deutsche Telekom onboard for guest WiFi

nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.

30 September 2017
NHS WiFi deployment, compliance & patient portal guide

Healthcare WiFi compliance guide: standards, security & patient experience

Learn how healthcare providers deploy secure, compliant guest WiFi with network isolation, GovWiFi roaming, patient survey automation, and single-click patient onboarding.

14 July 2017
22,000 people agreed to community service for free WiFi

22,000 people agreed to community service for free WiFi

Explore Purple's guest WiFi terms experiment where 22,000 users agreed to community service, and learn how transparent captive portals ensure CCPA/CPRA compliance.

10 July 2017
Festival WiFi - not just an advantage for the festival-goer

Festival WiFi - not just an advantage for the festival-goer

Well, that's Coachella and the summer festival season in full swing, and I'm sure many of your social media news feeds have been swamped with selfies, videos

23 June 2017
Purple's WiFi fanalytics platform hits the spot for Frisco RoughRiders

Purple's WiFi fanalytics platform hits the spot for Frisco RoughRiders

Learn how the Frisco RoughRiders deployed Purple stadium WiFi analytics and captive portals to capture fan demographic data and drive game-day revenue.

10 June 2017
WiFi for shopping centres: retail analytics & footfall guide

WiFi for shopping malls: retail analytics & foot traffic guide

Learn how shopping centers deploy reliable guest WiFi to capture first-party shopper CRM data, track foot traffic heatmaps, and grow tenant retail revenues.

3 June 2017
How do WiFi extenders work: Extenders vs mesh & WAPs (2026)

How do WiFi extenders work: Extenders vs mesh & WAPs (2026)

A complete guide explaining how WiFi extenders rebroadcast wireless signals, their performance trade-offs, and when businesses need mesh or enterprise access points.

4 April 2017
Queen Elizabeth Hospital treats patients to free WiFi

Queen Elizabeth Hospital treats patients to free WiFi

Case study: How The Queen Elizabeth Hospital NHS Trust deployed Purple guest WiFi for 23,000+ patients across wards and pediatric centers.

26 March 2017
802.1X authentication for WiFi networks: enterprise benefits

802.1X authentication for WiFi networks: enterprise benefits

Discover how 802.1X authentication and Cloud RADIUS eliminate shared passwords, prevent network intrusion, and automate secure enterprise WiFi onboarding.

19 March 2017
In-store retail WiFi: footfall analytics & marketing ROI guide | Purple

In-store retail WiFi: footfall analytics & marketing ROI guide | Purple

Learn how in-store retail WiFi transforms shopper footfall into verified CRM data, presence analytics, and targeted marketing campaigns.

21 February 2017
The technology behind Amazon Go and what it means for retailers

The technology behind Amazon Go and what it means for retailers

Explore Amazon Go cashierless technology, computer vision, and sensor fusion. Learn how smart WiFi analytics offers retailers a cost-effective alternative.

19 January 2017
Purple Outgrows Ashton HQ

Purple Outgrows Ashton HQ

Discover how Purple expanded its headquarters to Oldham following major team growth, scaling guest WiFi and cloud location analytics software worldwide.

16 January 2017
WiFi in Healthcare - Hospital technology trends [Infographic]

WiFi in Healthcare - Hospital technology trends [Infographic]

WiFi in Healthcare is revolutionizing healthcare across the board but the biggest visible changes are taking place at the point of provision. Patients are now

3 November 2016
Internet Effects on Children: Safety, Tech & Guidance

Internet Effects on Children: Safety, Tech & Guidance

Explore how the internet affects children, key digital safety considerations, online exposure risks, and how WiFi security protects young users.

29 September 2016
The Advantages and Disadvantages of WANs

The Advantages and Disadvantages of WANs

Do you have a wide area network (WAN) at your company? If you operate globally, you probably do. That's because WANs are powerful business tools.

22 August 2016

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