Purple vs SecureW2
Purple and SecureW2 both deliver cloud RADIUS and passwordless WiFi, but they come at it from different angles. SecureW2 is an identity-and-PKI company — their centre of gravity is EAP-TLS, certificate lifecycle, and Entra ID integration via the JoinNow and CloudRADIUS brands. Purple is a broader WiFi platform — guest, staff, and multi-tenant WiFi with marketing automation, first-party data, and analytics alongside cloud RADIUS.
Last fact-checked 2026-04-24. SecureW2: certificate-based authentication and cloud RADIUS specialist, operating CloudRADIUS and JoinNow products.
Best for Purple
Venues and enterprises that need guest experience, analytics, and marketing automation on the same platform as their 802.1X auth. Mixed-use environments (retail, hospitality, stadiums, MDU) where captive portal, iPSK, and RADIUS all coexist.
Best for SecureW2
Pure IT / security deployments where the requirement is cleanly certificate-based authentication and managed PKI, especially Microsoft-first environments integrating deeply with Intune and Entra ID.
Feature-by-feature comparison
| Feature | Purple | SecureW2 |
|---|---|---|
| Product surface | Guest + Staff + Multi-Tenant WiFi, Captive Portal, RADIUS-as-a-Service, Analytics, Marketing Automation | CloudRADIUS, JoinNow onboarding, Managed PKI |
| RADIUS-as-a-Service | Yes — native, multi-region, with full EAP method support | Yes — core product under the CloudRADIUS brand |
| EAP-TLS / certificates | Supported; managed PKI available | Core strength — integrated managed PKI and onboarding |
| iPSK (Identity PSK) | Yes — first-class product, powers Multi-Tenant WiFi | Limited — certificate-first positioning |
| Captive portal | Full brandable portal builder, multi-language, accessibility support | Not in core product |
| Marketing automation | Purple Engage — WiFi-triggered email/SMS, CRM sync, loyalty | Not in product scope |
| Analytics Different lenses — Purple is marketer + IT, SecureW2 is IT + security. | Footfall, dwell, repeat-visit, cohort benchmarks | Authentication logs and device posture telemetry |
| Identity provider integration | Entra ID, Okta, Google Workspace, JumpCloud, OneLogin, SAML, LDAP | Entra ID, Okta, Google Workspace, OneLogin, JumpCloud |
| Microsoft Intune fit | Supported via standard SCEP / certificate delivery | Deep Intune tie-in is a flagship selling point |
| Multi-tenant / MDU | Yes — Private Area Networks with iPSK per tenant | Not the product focus |
| Compliance | ISO 27001, GDPR, CCPA, B Corp | SOC 2 Type II, HIPAA, GDPR |
| Pricing transparency | Published pricing calculator | Sales-led; no public pricing |
When Purple is the right call
If WiFi is a customer-experience surface, not just an auth plane — retail chains, hospitality, stadiums, MDU, coworking — Purple combines the captive portal, analytics, and marketing automation SecureW2 does not carry. You also want Purple if iPSK and multi-tenant isolation are part of the brief, or if you run a mixed AP fleet across Cisco, Aruba, Ruckus, Juniper Mist, and Ubiquiti under one pane of glass.
When SecureW2 is the right call
If the requirement is pure certificate-based 802.1X with the deepest possible Intune and Entra ID integration, SecureW2's JoinNow and CloudRADIUS are purpose-built for that. Microsoft-first IT shops with a mature PKI strategy and no marketing-facing WiFi use case will find SecureW2 more specialised. Their managed PKI offering is stronger at the certificate-lifecycle edges than any WiFi-first vendor.
Frequently asked
Does Purple offer managed PKI like SecureW2?
Yes. Purple provides managed certificate issuance tied to the RADIUS-as-a-Service offering, with auto-renewal and MDM delivery. SecureW2 has been in the managed PKI space longer and their product has more surface area for customers whose use case is specifically certificate lifecycle management at scale.
Can Purple replace SecureW2 for staff WiFi?
In most deployments yes — WPA2/3-Enterprise with EAP-TLS against Entra ID, Okta, or Google Workspace runs the same way on either platform. The migration path is usually a weekend: stand up Purple alongside, add as a secondary RADIUS, move SSIDs across, decommission SecureW2.
Which is better integrated with Microsoft Intune?
SecureW2 has invested more in Intune-specific workflows and is usually the safer pick for Microsoft-first IT teams whose primary MDM is Intune. Purple supports Intune via standard SCEP and Microsoft connector, which covers most use cases but does not go as deep as SecureW2 on Intune-specific automation.
Does Purple do captive portals that SecureW2 does not?
Yes. Purple ships a full captive portal builder, multi-language support, social login, SMS verification, GDPR consent capture, and marketing automation triggers — none of which are in the SecureW2 product scope.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.
