The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Gavin Wheeldon named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
Gavin Wheeldon, founder and CEO of Purple, has been shortlisted for Global Entrepreneur of the Year at the 2026 Allica Bank Great British Entrepreneur Awards.
How to make a great first impression with your guest WiFi (and keep your brand consistent)
Your splash page is one of the most-seen pieces of brand real estate you own. Here's why that first screen matters, and how AI can help you make a great impression every time.
Retail WiFi Analytics: Unlock In-Store Customer Behavior
Unlock in-store customer behavior with retail WiFi analytics. Learn KPIs, use cases, implementation, and how to prove ROI for your retail business.
Three SSIDs to rule them all: guest, Passpoint, and IoT WiFi
Cutting SSIDs has become a bit of an industry sport. Our take: unless your access points overlap heavily, you are mostly safe - check the calculator. But we like tidiness, so here is the clean three-SSID design: open guest portal, automated Passpoint, and consolidated xPSK.
Network access control: enterprise NAC guide
Explore how network access control (NAC) systems enforce 802.1X authentication, automate device profiling, and isolate guest and IoT traffic.
How to protect your guest WiFi from DNS hijacking after CISA and the FBI's APT28 warning
Russia's APT28 is hijacking vulnerable routers to steal credentials, and federal agencies have warned businesses to act. Here's why guest WiFi is the exposure most organizations overlook, and how to secure it.
World WiFi Day 2026: How Your Venue Can Help Bridge the Digital Divide
Explore World WiFi Day 2026. Learn how venues turn guest WiFi into digital inclusion, foot traffic insights, and measurable community value.
WAN Computer Definition: A Practical Guide for 2026
Explore the WAN computer definition. Compare WAN vs LAN, evaluate SD-WAN architectures, and size multi-site enterprise network bandwidth.
Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham - cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.
EAP Method WiFi: A Guide to Secure Network Access
Discover the right EAP method WiFi for your network. Our guide explains EAP-TLS, PEAP, and more for secure guest, staff, and multi-tenant access.
WiFi Certificate Authentication: Secure Network Access
Master WiFi certificate authentication. Learn EAP-TLS, IdP integration, and automated provisioning for secure, passwordless network access.
Behavioral Analytics: Insights for WiFi Networks
Unlock actionable insights from WiFi data with behavioral analytics. Transform retail, hospitality & enterprise networks. Learn metrics & use cases.
User Experience Metrics: Drive Real Business Impact
Learn to improve your customer journey with key user experience metrics. Track task success, NPS, & more with our 2026 guide to boost real business impact.
Modern Feedback Collection: A Playbook for Venues 2026
Build a powerful feedback collection program. Our 2026 playbook covers channels like WiFi surveys, question design, CRM integration, and measuring success.
What Is Secure WiFi: Essential Guide for Business 2026
Learn what is secure WiFi for your business. Explore threats, WPA3, 802.1X, and best practices for hospitality, retail, and healthcare in 2026.
Why Consumer WiFi Gear Doesn't Belong on Your Guest Network
Discover why consumer WiFi extenders and domestic mesh pods create security risks, NAT bottlenecks, and compliance failures on commercial guest networks.
Enterprise WiFi Security: A Complete Guide for 2026
Secure your network with our complete guide to Enterprise WiFi Security. Explore WPA3, 802.1X, Zero Trust, and passwordless solutions to protect your business.
What is wireless display? Screen mirroring guide
Explore wireless display protocols: IEEE 802.11 WiFi Display, Miracast P2P, AirPlay 2, Google Cast, enterprise VLAN segmentation, and boardroom AV design.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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