The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Free Guest WiFi: Win amidst industry disruption with Purple Connect
Industry disruption is unavoidable — especially for service providers and resellers. Learn how to win amidst the disruption with our free Guest WiFi, Connect.
Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions
The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.
Why on Earth would a SaaS business want to be a B Corp?
In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability
What is Blue Dot Navigation?
Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation
Capturing Emails Through Your Guest WiFi
WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is
What is Bandwidth Management?
Bandwidth management is a process to optimize and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations
What Are the Benefits of WiFi Marketing?
WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build
Bandwidth Management Tips
Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download
MAC Randomization 101
What is MAC Randomization? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow
.png&w=3840&q=75)
What is OpenRoaming?
OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large
Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their
What is Indoor Mapping and Wayfinding?
Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
How Wayfinding Technology Can Improve Airport Operations
Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic
Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi
Purple Recognized as a Visionary in Gartner� Magic Quadrant� for Indoor Location Services
Company achieves recognition for the third consecutive year Purple, the intelligent spaces company, today announced its recognition as a Visionary in the 2024
What Is Wayfinding?
Wayfinding refers to the methods and processes used to guide people through a physical environment and enhance their understanding and experience of the space.
What is WiFi RTLS and How Does It Work?
RTLS operates by tagging objects or individuals with devices that emit signals. These signals are then captured by a network of receivers that calculate the tag