The Purple Blog

Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses

New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.

Mythbusters: Beyond the Captive Portal

Mobile data isn't killing public WiFi, bad user experiences are. In this piece, we dismantle the arguments against seamless connectivity. Learn why 5G still struggles indoors, how "unlimited" plans are shrinking, and how Purple’s certificate-based security outperforms open networks. Most importantly, find out how you can ditch the login form and still gain higher-quality, compliant customer data.

The business case for digital inclusion: Why doing good is good business

Unlock the business potential of digital inclusion and discover why doing good is good for business. Our comprehensive guide outlines the strategic advantages of embracing digital equity

Guest WiFi’s Old Dilemma is Over. The New Choice is Yours.

For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password—easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomization.

Seamless, Secure, and Everywhere: The end of WiFi friction

Purple is on a mission to make WiFi secure, seamless, and everywhere. In our recent "Free the Internet" webinar, we broke down exactly how we are achieving our global mission to improve how people connect in the real world.

For the love of captive portals: Why we built the best one in the world (and why it's still not good enough)

For over a decade, we've evolved our captive portals to be the best in the world. But now? We're leaving them behind in favor of secure and seamless connectivity, everywhere. And it all starts with one unified app: The Purple App.

Supercharge your sales team: How to spot a superproducer in the wild

Unlock the potential of your sales team with our in-depth guide on identifying superproducers, the game-changers who can leverage AI tools to elevate your sales performance.

Purple merges with Splash Access, enhancing global connectivity platforms

We are uniting Splash Access’s specialized Cisco Meraki access platform with Purple, who bring 13 years of experience in the WiFi industry. Purple’s platform serves nearly 500 million users across 80,000 venues, providing us with the scale to deliver enhanced global support, scalability, and accelerated innovation for your solution.

Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction

For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.

The digital divide in 2025: Why connectivity is the new civil rights issue

The great WiFi myth: do extra SSIDs really slow you down?

Uncover the truth behind SSIDs and what's really impacting your network speed. Discover more by reading our blog, or listening to the podcast!

Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience

Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly-attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one Wi-Fi connection at a time.

Unlocking fan insights with stadium data: A guide for modern venues

Discover how to transform everyday interactions into valuable fan insights by collecting and using the right stadium data. Learn how a connected data system can help you create a more personal experience and run your venue more efficiently.

Built for more: A case for versatility in event strategy

Learn how a diverse event strategy is essential for venue management and stadium operations. Discover the importance of a multi-purpose approach to maximize revenue and keep your venue thriving all year round.

Purple joins Google Cloud Marketplace

Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!

What is first-party data?

In an era of AI, many marketers turning their attention to first-party data — and for good reason! Learn what first-party data is, and why it's the answer to overcoming AI data dread, with our guide.

What is customer insight?

With the rise of zero-click searches, it can be hard to truly understand your customers. Here’s how to harness first-party data through Guest WiFi and transform every visitor into actionable insights.

How to get feedback from customers

How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.