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The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.

Downtime Reduction: A Practical Enterprise Playbook
Reduce network downtime: diagnose root causes, design resilient architectures, automate failover, and protect authentication with this enterprise playbook.

Okta WiFi Authentication How to Set Up Secure Access
Deploy secure Okta WiFi authentication. Configure cloud RADIUS, 802.1x EAP-TLS, SAML SSO, and zero-trust dynamic VLAN steering for enterprise networks.

WiFi for Retail: The Practical Guide for Store Teams
Design scalable in-store retail WiFi. Calculate footfall ROI, separate guest and POS networks, comply with PCI DSS 4.0, and integrate visitor CRM analytics.

Staff Productivity: Metrics, Barriers & Strategies
Explore staff productivity metrics, common barriers, and practical strategies to boost team performance. Your guide to effective workplace improvement.

Onboarding Automation for Networks: A Practical Guide
Automate enterprise WiFi and network onboarding for staff, guests, and IoT. Compare 802.1X, Passpoint, dynamic PSK, and MDM zero-trust workflows.

Passpoint WiFi Setup: The Complete Enterprise Guide
Configure Passpoint (Hotspot 2.0) WiFi for Cisco, Aruba, Ruckus, Mist, and UniFi. Step-by-step 802.11u ANQP, RADIUS, and OpenRoaming setup.

How to Measure Engagement with WiFi Data
Learn how to measure engagement using WiFi metrics, KPIs, and cohort analysis. Actionable frameworks for hospitality, retail, and healthcare venues.

Passwordless Authentication Benefits for Modern WiFi
Discover the key passwordless authentication benefits for WiFi and networks, from stronger security and zero-trust posture to faster onboarding and lower IT

Unified access management: UAM and WiFi guide
Understand unified access management (UAM) for enterprise WiFi. Compare zero-trust policies, identity-based NAC, and centralized access controls.

Entra ID WiFi Authentication: A Practical Setup Guide
Set up Microsoft Entra ID WiFi authentication with EAP-TLS, Intune SCEP certificates, and Cloud RADIUS. Secure staff access with zero-trust dynamic VLANs.

Purple secures a place on the UK Government's G-Cloud 15 framework
Purple has been awarded a place on the UK Government's G-Cloud 15 framework, making its WiFi and analytics platform available to buy directly across the public sector.

7 Captive Portal Alternatives for Secure WiFi in 2026
Compare 7 captive portal alternatives: Passpoint, OpenRoaming, 802.1X certificates, and PPSK for friction-free guest onboarding and enterprise security.

Proximity Marketing: What It Is, How It Works, and What
Learn how proximity marketing works using BLE beacons, WiFi, and geofencing. Model campaign conversion rates, footfall uplift, and guest engagement ROI.
Footfall Tracking Explained: A Practical Guide for Venues
Learn how footfall tracking works, compare WiFi vs optical sensing technologies, deduplicate probe data, and optimize venue operations and ROI.

How to Manage Certificates: A Practical Lifecycle Guide
Master certificate lifecycle management: automate SCEP and ACME renewal, prevent outages, and deploy zero trust 802.1X WiFi access across venues.

What Is Micro Segmentation and Why It Matters for Zero Trust
Discover what is micro segmentation, how it limits lateral movement in zero-trust networks, and practical approaches to implement it safely

Migration Planning for Enterprise WiFi Networks
Master migration planning for enterprise WiFi with practical steps covering inventory, stakeholder mapping, risk mitigation, testing, and rollback strategies.

Legacy System Migration: A Complete Playbook for 2026
Plan an enterprise legacy system migration. Step-by-step IT playbook covering network audits, data cutover, zero downtime, security, and ROI for 2026.
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