The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Entra ID WiFi Authentication: A Practical Setup Guide
Set up Microsoft Entra ID WiFi authentication with EAP-TLS, Intune SCEP certificates, and Cloud RADIUS. Secure staff access with zero-trust dynamic VLANs.
Purple secures a place on the UK Government's G-Cloud 15 framework
Purple has been awarded a place on the UK Government's G-Cloud 15 framework, making its WiFi and analytics platform available to buy directly across the public sector.
7 Captive Portal Alternatives for Secure WiFi in 2026
Compare 7 captive portal alternatives: Passpoint, OpenRoaming, 802.1X certificates, and PPSK for friction-free guest onboarding and enterprise security.
Proximity Marketing: What It Is, How It Works, and What
Learn how proximity marketing works using BLE beacons, WiFi, and geofencing. Model campaign conversion rates, footfall uplift, and guest engagement ROI.
Footfall Tracking Explained: A Practical Guide for Venues
Learn how footfall tracking works, compare WiFi vs optical sensing technologies, deduplicate probe data, and optimize venue operations and ROI.
How to Manage Certificates: A Practical Lifecycle Guide
Master certificate lifecycle management: automate SCEP and ACME renewal, prevent outages, and deploy zero trust 802.1X WiFi access across venues.
What Is Micro Segmentation and Why It Matters for Zero Trust
Discover what is micro segmentation, how it limits lateral movement in zero-trust networks, and practical approaches to implement it safely
Migration Planning for Enterprise WiFi Networks
Master migration planning for enterprise WiFi with practical steps covering inventory, stakeholder mapping, risk mitigation, testing, and rollback strategies.
Legacy System Migration: A Complete Playbook for 2026
Plan an enterprise legacy system migration. Step-by-step IT playbook covering network audits, data cutover, zero downtime, security, and ROI for 2026.
What Is Data Encryption and Why It Matters
Learn how data encryption works across modern networks. Compare AES, RSA, TLS 1.3, and WPA3 protocols to protect enterprise WiFi data in transit and at rest.
Warehouse WiFi Solutions: A Guide for UK Logistics
Discover robust warehouse WiFi solutions for UK logistics. Improve coverage, reliability, and productivity with our expert design guide.
WiFi Directional Antennas: A Practical Guide to Types And
Calculate WiFi directional antenna gain, beamwidth, and link budgets. Compare patch, sector, Yagi, and dish antennas for long-range enterprise links.
What Is Marketing Automation and How It Works in 2026
Discover what is marketing automation, how it works, and why UK businesses use it to boost ROI. Covers tools, benefits, use cases, and best practices.
WiFi Location Analytics Explained for UK Venues
Discover how WiFi location analytics transforms footfall data into actionable insights for UK retail, hospitality, and transport venues with Purple.
What Is Identity Management and How It Works in 2026
Explore identity management (IAM) architecture, authentication protocols, and lifecycle governance. Plan role-based WiFi access for staff, guests, and IoT.
Enterprise Wireless Network Deployment Guide
Plan enterprise wireless network deployment: RF design, AP density, PoE budgets, 802.1X security, VLANs, and zero-downtime cutover.
WiFi for Small Business: A Practical UK Guide
Plan secure small business WiFi. Compare topologies, calculate AP density, isolate guest traffic with VLANs, and eliminate dead zones across your venue.
Purple appoints Imani Butler as Growth Director, North America
Purple has appointed Imani Butler as Growth Director, North America, building strategic partnerships and driving growth across the region.
Keep reading across our WiFi guides
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