Guest WiFi
Insights, guides, and news from Purple about guest wifi.
Beyond the Walled Garden Login Rethinking Guest WiFi Access
Discover why the traditional walled garden login is failing. Explore modern, passwordless alternatives that improve security and user experience for guest WiFi.
Smarter Connections Your Guide to Business WiFi Solutions
Discover modern business WiFi solutions that boost security, enhance user experience, and drive growth. Go beyond passwords for a smarter, safer network.
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The hidden cost of free WiFi: What your captive portal is really costing you
"Free WiFi" isn't free if it costs you your reputation. From the "awkward password shuffle" to the trap of junk data, we explore the hidden costs of high-friction captive portals—and how venue operators can turn a basic utility into a powerful engine for customer delight.
Digital Inclusion Starts at Your Front Door: How Venue WiFi Can Bridge the Gap
In 2025, the digital divide is a crisis of digital equity, fundamentally restricting access to life's essentials. The fight to establish connectivity as a right, not a privilege, is often framed in terms of high-level national strategy and multi-billion-pound infrastructure projects. But for millions who lack consistent access, the solution isn't miles of fibre optic cable; it's the welcoming sign of a local library, a bustling café, or a community centre with free, reliable and secure WiFi.
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Newcastle’s Digital Revolution: How Secure Public WiFi is Driving Inclusion and Economic Growth
Purple is focused on creating a world where connectivity is seamless, secure, and available everywhere. Our recent webinar broke down exactly how the city of Newcastle Upon Tyne is leading this transformation through a landmark public-private partnership.
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The death of the captive portal: why Apple, Google, and Samsung are killing legacy WiFi
The captive portal isn't just aging; it's being actively taken down, piece by piece, by the very companies that make the devices connecting to it. The pop-up login screen is no longer a minor inconvenience; it's a fundamental flaw in a system that's rapidly being replaced. For IT professionals and venue operators, ignoring this shift isn't an option.
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Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses
New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.
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Mythbusters: Beyond the Captive Portal
Mobile data isn't killing public WiFi, bad user experiences are. In this piece, we dismantle the arguments against seamless connectivity. Learn why 5G still struggles indoors, how "unlimited" plans are shrinking, and how Purple’s certificate-based security outperforms open networks. Most importantly, find out how you can ditch the login form and still gain higher-quality, compliant customer data.
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Guest WiFi’s Old Dilemma is Over. The New Choice is Yours.
For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password—easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomization.
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Seamless, Secure, and Everywhere: The end of WiFi friction
Purple is on a mission to make WiFi secure, seamless, and everywhere. In our recent "Free the Internet" webinar, we broke down exactly how we are achieving our global mission to improve how people connect in the real world.
For the love of captive portals: Why we built the best one in the world (and why it's still not good enough)
For over a decade, we've evolved our captive portals to be the best in the world. But now? We're leaving them behind in favor of secure and seamless connectivity, everywhere. And it all starts with one unified app: The Purple App.
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Purple merges with Splash Access, enhancing global connectivity platforms
We are uniting Splash Access’s specialized Cisco Meraki access platform with Purple, who bring 13 years of experience in the WiFi industry. Purple’s platform serves nearly 500 million users across 80,000 venues, providing us with the scale to deliver enhanced global support, scalability, and accelerated innovation for your solution.
Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction
For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.
Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience
Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly-attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one Wi-Fi connection at a time.
Unlocking fan insights with stadium data: A guide for modern venues
Discover how to transform everyday interactions into valuable fan insights by collecting and using the right stadium data. Learn how a connected data system can help you create a more personal experience and run your venue more efficiently.
Free Guest WiFi: Win amidst industry disruption with Purple Connect
Industry disruption is unavoidable — especially for service providers and resellers. Learn how to win amidst the disruption with our free Guest WiFi, Connect.
Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their
Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi
