Guest WiFi
Insights, guides, and news from Purple about guest wifi.
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Guest WiFi’s Old Dilemma is Over. The New Choice is Yours.
For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password - easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomization.

For the love of captive portals: Why we built the best one in the world (and why it's still not good enough)
For over a decade, we've evolved our captive portals to be the best in the world. But now? We're leaving them behind in favor of secure and seamless connectivity, everywhere. And it all starts with one unified app: The Purple App.
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Seamless, Secure, and Everywhere: The end of WiFi friction
Purple is on a mission to make WiFi secure, seamless, and everywhere. In our recent "Free the Internet" webinar, we broke down exactly how we are achieving our global mission to improve how people connect in the real world.
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Purple merges with Splash Access, enhancing global connectivity platforms
We are uniting Splash Access’s specialized Cisco Meraki access platform with Purple, who bring 13 years of experience in the WiFi industry. Purple’s platform serves nearly 500 million users across 80,000 venues, providing us with the scale to deliver enhanced global support, scalability, and accelerated innovation for your platform.

Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction
For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.

Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience
Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one WiFi connection at a time.

Unlocking fan insights with stadium data: A guide for modern venues
Discover how to transform everyday interactions into valuable fan insights by collecting and using the right stadium data. Learn how a connected data system can help you create a more personal experience and run your venue more efficiently.

Free Guest WiFi: Win Amid Industry Disruption with Purple Connect
Industry disruption is unavoidable - especially for service providers and resellers. Learn how to win amid the disruption with our free Guest WiFi, Connect.

Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated September 23, 2024 Apple's commitment to user privacy is commendable, but their

Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi

RTLS in the Hospitality Industry
Real-Time Location Systems (RTLS) are advanced technology solutions designed to automatically identify and track the location of objects or people in real time.

WiFi Solutions for Hospitals & Clinics
The heartbeat of any healthcare facility isn't just the steady rhythm of life; it's also the pulse of data transmission over a WiFi network. This article

The Ultimate Guide to Event WiFi: Connecting People Beyond Handshakes
A well-designed WiFi infrastructure is essential for venues that regularly host events - like conference centers, hotels, and exhibition halls.

Business WiFi Costs: A Guide to Budgeting and ROI
Business WiFi is a core part of every modern company's success. Whether you run a small cafe, multi-location department store, or large office space, your WiFi

The Potential of WiFi at Exhibitions
Exhibitions can cater to thousands of guests walking through the doors throughout the day. Organizers, exhibitors, and attendees hustle and bustle about the

Enterprise Guest WiFi: Customer Connectivity for Better Business Outcomes
We may not be continuously connected to the internet, but we have all come to rely on network access whenever we need it.

Industrial Connectivity: A Deep Dive into Industrial WiFi Platforms
It would be an understatement to say that the demand for efficient and reliable connectivity within industrial settings has never been more critical.

University WiFi 101: Ensuring Seamless and Secure Connectivity Across Campus
Internet connectivity has evolved from a pleasant bonus to an essential tool, and universities are taking a pioneering role. Fast, reliable, and secure university
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Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.