The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Accessibility Essentials for Real-Time Location Services
Discover essential accessibility standards for real-time location services (RTLS). Learn ADA compliance, WCAG 2.1 AA design, and accessible indoor wayfinding.
Restaurant WiFi benefits and revenue strategies
Explore proven restaurant WiFi revenue strategies. Learn how captive portal analytics, CRM integration, and loyalty programs boost guest spend and retention.
The road to increased revenue with the Purple Partner Programme
On 14th February 2023, Purple launched its new Purple Partner Programme. The rate of growth seen by Purple and the indoor location services market has clearly
Purple announces the launch of the Purple Partner Programme
The new programme provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge
Arena WiFi: fan engagement and venue analytics
Learn how high-density arena WiFi and captive portals capture fan data, improve venue connectivity, and drive digital sponsorship revenue.
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat
Altitude Trampoline Park partners with Purple to enhance visitor experiences
See how Altitude Trampoline Park uses Purple guest WiFi to capture visitor CRM profiles, boost concession revenue, and automate guest reviews.
The importance of collecting real-time passenger feedback
Discover how real-time passenger feedback via airport WiFi captive micro-surveys lifts ACI ASQ scores, cuts incident resolution times, and improves terminal operations.
Retail reward programmes: boost customer loyalty with WiFi data
Discover how retail brands convert in-store footfall into active loyalty members. Use guest WiFi captive portals and automated CRM triggers to boost repeat visits.
Data protection laws and how Purple helps you comply
Compare GDPR, CCPA, and LGPD data protection laws. Discover how captive portals ensure lawful guest WiFi consent, DSAR automation, and ISO 27001 compliance.
Purple welcomes Palm Beach International Airport as a new business partner
Discover how Palm Beach International Airport (PBI) deploys Purple across 87 access points to capture real-time passenger feedback and build CRM databases.
Promotional marketing: venue strategies, campaign ROI & guide
Master promotional marketing for physical venues. Discover first-party data segmentation, real-time WiFi splash campaigns, SMS automation, and ROI benchmarks.
Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande
What is promotional marketing: types, strategies, and ROI
Learn what promotional marketing is, the 4 core campaign types, and how venue guest WiFi drives first-party customer profiles and repeat visits.
Healthcare RTLS: hospital asset tracking & digital wayfinding
Explore how healthcare Real-Time Location Systems (RTLS) and digital wayfinding eliminate equipment search times, prevent asset shrinkage, and improve patient flow.
In-store customer surveys for fashion & apparel retail
Discover how fashion and apparel retailers capture high-response in-store customer feedback via guest WiFi micro-surveys. Boost repeat visits and basket size.
Unified commerce: Retail survival through complete personalisation
Learn how unified commerce connects in-store WiFi data with digital channels to deliver real-time personalisation and grow retail loyalty.
Digital transformation in retail: from omnichannel to unified commerce
Compare omnichannel retail vs unified commerce. Connect in-store WiFi analytics with CRM data to unify customer journeys and grow store revenue.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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