The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
What does 5G mean for WiFi?
5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
We've analysed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
How to increase customer footfall
Online e-commerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, e-commerce retail sales are expected to reach 4.1
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,
How to increase app downloads
Congratulations! You've built a mobile app. You truly love your app's icon, and design, and it works flawlessly on all the devices which you tested it on.
McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
Purple's WiFi and analytics solution - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three
6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people
nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.
NHS WiFi: A straightforward procedure with Purple
In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward
22,000 people willingly agree to community service in return for free WiFi
Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in