The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,
How to increase app downloads
Congratulations! You've built a mobile app. You truly love your app's icon, and design, and it works flawlessly on all the devices which you tested it on.
McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
Purple's WiFi and analytics solution - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three
6 ways to get more TripAdvisor reviews
Discover 6 proven strategies to get more TripAdvisor reviews for restaurants and hospitality venues, from automated guest WiFi prompts to staff incentives.
nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.
NHS WiFi deployment, compliance & patient portal guide
Discover how to deploy secure, compliant NHS WiFi across GP surgeries, hospitals, and trusts with patient splash portals, HSCN isolation, and content filtering.
22,000 people willingly agree to community service in return for free WiFi
Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in
Festival WiFi - not just an advantage for the festival-goer
Well, that's Glastonbury festival over and done with for another year, and I'm sure many of your social media news feeds have been swamped with selfies, videos
Purple's WiFi fanalytics platform hits the spot for Frisco RoughRiders
Fans of the Frisco RoughRiders can now enjoy free Wi-Fi at all home games thanks to a Wi-Fi and fanalytics solution from Purple, which also improves marketing a
WiFi for shopping centres: retail analytics & footfall guide
Discover how shopping centres turn guest WiFi into footfall analytics, targeted tenant marketing, and first-party shopper demographic data.
How do WiFi extenders work: Extenders vs mesh & WAPs (2026)
A complete guide explaining how WiFi extenders rebroadcast wireless signals, their performance trade-offs, and when businesses need mesh or enterprise access points.
Queen Elizabeth Hospital treats patients to free WiFi
Case study: How The Queen Elizabeth Hospital NHS Trust deployed Purple guest WiFi for 23,000+ patients across wards and children's centres.
802.1X authentication for WiFi networks: enterprise benefits
Discover how 802.1X authentication and Cloud RADIUS eliminate shared passwords, prevent network intrusion, and automate secure enterprise WiFi onboarding.
In-Store WiFi: Are you using it to its full potential?
Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to
The Technology Behind Amazon Go: How it Works and What It Means for Retailers
Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it's like
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