The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Why customer complaints are good for your business
Learn why customer complaints are valuable for business growth. Discover how real-time WiFi micro-surveys, NPS tracking, and service recovery prevent churn.
The History of Customer Surveys: Origins, Evolution & Tech
Explore the history of customer surveys from paper forms to digital captive portals. Learn how automated WiFi micro-surveys achieve 40% completion rates.
Purple partners with US-based Exit Design
Discover how Purple and Exit Design combine physical signage and digital wayfinding to reduce hospital missed appointments and guide healthcare visitors.
First-party data collection in a cookieless world: 2026 guide
Discover how physical venues capture GDPR-compliant first-party customer data in a cookieless world. Explore captive portal strategies, CRM sync, and audience ROI.
Why information security matters: enterprise WiFi guide
Discover why information security matters for modern enterprises, how to safeguard the CIA triad, and why zero-trust WiFi segregation stops lateral network breaches.
How to A/B test your online world and your offline physical space
Learn how to A/B test physical store layouts, displays, and captive portals using WiFi analytics. Measure footfall, dwell time, and venue conversion lift.
Location analytics and services: how physical venues increase revenue
Learn how modern venues use WiFi and BLE location intelligence to optimise store layouts, boost dwell time, and drive customer lifetime value.
Legal requirements for occupancy in the UK
Review UK legal occupancy limits under Approved Document B. Calculate venue capacity, exit constraints, and automate real-time compliance with WiFi analytics.
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.
Automating your visitor count, achieving 98% people counting accuracy
Discover how 3D sensors and WiFi analytics achieve 98% people counting accuracy, eliminate manual door staffing, and automate live occupancy signalling.
Physical space analytics: Measuring offline venues like eCommerce
Discover how physical space analytics turns raw WiFi signals into actionable footfall, dwell, bounce, and conversion metrics across enterprise venues.
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as
How big data boosts sales and marketing
Discover how physical venues turn WiFi analytics and big data into revenue. Measure footfall, capture first-party profiles, and drive repeat visits.
5 ways to better engage with your customers
Discover 5 proven ways to engage customers in-store and online: personalized WiFi campaigns, community building, offline analytics, and proactive reviews.
Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of
What is cached data? Types, benefits, and device cache guide
Learn what cached data is, how browser and device caching works, the benefits of cache memory, and how clearing cache speeds up device performance.
Automatic provisioning with Cisco Meraki is live in the Purple Portal
Discover how Purple connects with Cisco Meraki Dashboard API to automate access point provisioning, SSID setups, and captive portal RADIUS configurations.
Purple, Cisco and AT&T deliver guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next-generation visitor analytics to their Hudson Yards project
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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