The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Healthcare RTLS: hospital asset tracking & digital wayfinding
Explore how healthcare Real-Time Location Systems (RTLS) and digital wayfinding eliminate equipment search times, prevent asset shrinkage, and improve patient flow.
In-store customer surveys for fashion & apparel retail
Discover how fashion and apparel retailers capture high-response in-store customer feedback via guest WiFi micro-surveys. Boost repeat visits and basket size.
Unified commerce: Retail survival through complete personalisation
Learn how unified commerce connects in-store WiFi data with digital channels to deliver real-time personalisation and grow retail loyalty.
Retail unified commerce: omnichannel vs unified strategy
Discover the difference between omnichannel retail and unified commerce. Learn how to connect in-store WiFi analytics with online CRM to boost retail revenue.
Digital health: the benefits of optimizing patient journeys
Explore how hospital digital wayfinding and patient flow optimization reduce missed appointments, recover clinical nursing hours, and boost HCAHPS scores.
What are Indoor Location Services? Updated for 2023
Discover how indoor location services work across BLE beacons, WiFi positioning, and RTLS asset tracking to optimize visitor navigation and venue operations.
5 benefits of WiFi sponsorship vs traditional advertising channels
Discover 5 benefits of guest WiFi sponsorship over traditional advertising channels. Monetise venue networks with targeted captive portal ads and high CTRs.
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer
Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?
Six ways to ensure data security in remote work environments
Explore six enterprise safeguards to protect remote work data: Zero Trust access, 802.1X Cloud RADIUS, WPA3-Enterprise, FIDO2 MFA, and automated BYOD offboarding.
WiFi sponsorship: how brands advertise on guest WiFi access journeys
Discover how WiFi sponsorship turns venue captive portals into revenue channels with unskippable ads, video interstitials, and verified first-party opt-in data.
Purple introduces customer Revenue Share Programme
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new
Healthcare CRM: benefits, EHR integrations & patient experience
Discover how healthcare CRM systems streamline patient communication, integrate with EHRs, ensure HIPAA compliance, and improve hospital retention.
Apple iCloud Private Relay and its impact on guest WiFi
Learn how Apple iCloud Private Relay impacts guest WiFi, captive portals, and location analytics. Discover enterprise DNS canary and Passpoint solutions.
Captive portals: what they are and how they work | Purple
Explore what captive portals are, how guest WiFi authentication and splash pages work, and how enterprise venues capture verified customer data.
WiFi proximity marketing strategies: how it works & venue ROI
Discover how WiFi proximity marketing works, key location-based technologies (Guest WiFi, BLE beacons, geofencing, QR codes), and how venues capture leads and boost repeat ROI.
8 Best SaaS Marketing Tools and Platforms
Explore top SaaS marketing tools for CRM, lead generation, email automation, SEO, and analytics. Compare features to attract and retain more customers.
Top 30 healthcare blogs to follow
Discover the top healthcare blogs covering digital health, patient experience, healthcare IT, and hospital innovation.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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