The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
How wayfinding technology could reduce average waiting times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you're sure you've just been 3 minutes
5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been
Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of
What is Cached Data?
Cached data, you've definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another
Wayfinding Technology - What is it?
Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they
Automatic provisioning with Meraki is now live within the Purple Portal
We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations.
Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next-generation visitor analytics to their Hudson Yards project
Domino's partner with Purple and Smarter WiFi
Domino's have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of
Purple training: What's new?
Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
Improve your guest WiFi access journey with social login
Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.
Purple Support - Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
We've analysed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know