The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Digital transformation in retail: From omnichannel to unified commerce
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviours and subsequently
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso
Digital Health: The benefits of optimising patient journeys
The realisation of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.
Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro
5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer
Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?
6 Ways to ensure data security in remote work environments
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from
Purple Sponsorship Programme: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me
Purple introduces customer Revenue Share Programme
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new
All the Benefits of Healthcare CRM
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs.
iCloud+ Private Relay - An introduction to Apple's new privacy service
Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iC
Captive portals: What are they for, and how do they work?
Find out what captive portals are, how they work, data they can collect and the benefits to your business. What is a captive portal? The primary purpose of a
WiFi proximity marketing: Strategies and how they work
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximise engagement with customers in
8 Best SaaS Marketing Tools and Platforms
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers
Top 30 healthcare blogs to follow
With the healthcare industry moving faster than we've ever known, it can be difficult to keep up to date and have the most relevant information. Below we have
Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience
Croydon Health Services NHS Trust has revolutionised its hospital signage by launching the country's first interactive mapping service.