The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience
Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly-attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customised offers and resonant content, building loyalty one Wi-Fi connection at a time.
Unlock fan insights with stadium data
Discover how modern stadiums and arenas integrate Guest WiFi analytics, ticketing systems, and POS data to capture fan insights and increase venue ROI.
Built for more: A case for versatility in event strategy
Learn how a versatile multi-purpose event strategy keeps stadiums and arenas profitable all year. Explore crowd analytics, rapid turnarounds, and fan engagement.
Purple joins Google Cloud Marketplace
Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!
How to get feedback from customers
How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.
What is first-party data? Strategy & venue guide
Learn what first-party data is, why third-party cookies are failing, and how physical venues capture GDPR-compliant customer data using guest WiFi.
What is Customer Insight? Guide & Key Examples
Discover what customer insight is, why it matters, and how guest WiFi data analytics and AI help businesses turn visitor behavior into revenue.
Free guest WiFi: win amidst industry disruption with Purple Connect
Discover how MSPs, telecom resellers, and venues eliminate software fees and capture customer profiles with Purple Connect free guest WiFi.
Why a SaaS business wants B Corp certification: ESG & ROI guide
Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.
Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.
What is bandwidth management: techniques, QoS, and guest WiFi guide
Learn how bandwidth management, QoS rules, and traffic shaping eliminate network congestion and optimise guest WiFi performance for businesses.
How to manage bandwidth on your guest WiFi
Learn how to optimize guest WiFi bandwidth allocation, prevent network congestion, set per-user rate limits, and offer tiered WiFi access with Purple.
The 5 core benefits of WiFi marketing for enterprise venues
Discover the 5 key benefits of WiFi marketing for enterprise venues. Learn how guest WiFi collects first-party data, boosts repeat visits, and drives venue ROI.
MAC address randomization vs Device MAC explained
Learn how MAC address randomization on iOS 18 and Android 15 works, key differences between Device MAC and Randomized MAC, and fixes for guest WiFi analytics.
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What is OpenRoaming
Learn how WBA OpenRoaming enables automatic, passwordless WiFi access across venues using Passpoint 802.1X security. Read the enterprise guide.
Apple iOS 18 and macOS 15 impact on public WiFi: enterprise guide
Learn how Apple iOS 18 and macOS 15 rotating MAC addresses impact guest WiFi, visitor footfall analytics, and how enterprise venues deploy Passpoint.
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
Why airports need guest WiFi: security, analytics, and ROI
Discover why airports need guest WiFi to enhance passenger experience, improve operational efficiency, capture footfall analytics, and drive venue revenue.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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