The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Navigating the Indoors: The Challenges of indoor positioning technology
The Babylonian World Map is believed to be humanity's first attempt at depicting the known world. Etched into clay tablets and estimated to date as far back as
Restaurant WiFi: The benefits and strategies to drive revenue
Restaurant WiFi has become a powerful tool among the world's leading brands as a way to connect with customers and drive in-venue spending like never before.
The road to increased revenue with the Purple Partner Programme
On 14th February 2023, Purple launched its new Purple Partner Programme. The rate of growth seen by Purple and the indoor location services market has clearly
Purple announces the launch of the Purple Partner Programme
The new programme provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge
CentraCare Partners with Purple to Implement a New Digital Wayfinding Solution to Support Patient Experience at St. Cloud Hospital
CentraCare has selected Purple as an approved vendor for digital wayfinding at CentraCare – St. Cloud Hospital. The collaboration of these two innovative
Arena WiFi: Understand your fans and drive superior engagement
Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat
Altitude Trampoline Park partners with Purple to enhance visitor experiences
Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim
The importance of collecting real-time passenger feedback
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure
Why retailers should utilise reward programmes to enhance customer loyalty
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-Covid environment where consumers a
The world's strictest data protection laws and how the Purple Platform can enable you to comply
What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the
Purple welcomes Palm Beach International Airport as a new business partner
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travellers that will inform PBI of
Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how
What is promotional marketing?: Defined, informed, and strategised
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
95% of hospitals are planning to increase their utilisation of real-time locating technology. By implementing additional solutions, healthcare facilities will
The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not
Unified commerce: Retail survival through complete personalisation
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely