The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Unlock fan insights with stadium data
Discover how stadiums and large venues use Guest WiFi analytics, ticketing integration, and real-time footfall data to increase fan spend and loyalty.
Built for more: A case for versatility in event strategy
Learn how a versatile multi-purpose event strategy keeps stadiums and arenas profitable all year. Explore crowd analytics, rapid turnarounds, and fan engagement.
Purple joins Google Cloud Marketplace
Turn existing Cloud credits into customer insights with Purple Guest WiFi - now available on Google Cloud Marketplace!
What is Customer Insight? Guide & Key Examples
Discover what customer insight is, why it matters, and how guest WiFi data analytics and AI help businesses turn visitor behavior into revenue.
What is first-party data? Strategy & venue guide
Learn what first-party data is, why third-party cookies are failing, and how physical venues capture GDPR-compliant customer data using guest WiFi.
How to get feedback from customers
Collect actionable customer feedback using captive portal WiFi micro-surveys, SMS, and email. Boost completion rates to 20% and improve venue retention.
Free guest WiFi: win amidst industry disruption with Purple Connect
Explore how MSPs and venue operators eliminate controller licensing fees, capture verified CRM data, and drive recurring margin with Purple Connect free guest WiFi.
Why a SaaS business wants B Corp certification: ESG & ROI guide
Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.
What is bandwidth management: techniques, QoS, and guest WiFi guide
Learn how bandwidth management, QoS rules, and traffic shaping eliminate network congestion and optimise guest WiFi performance for businesses.
Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.
The 5 core benefits of WiFi marketing for enterprise venues
Discover 5 key benefits of WiFi marketing: capture verified 1st-party data, lift repeat visits by 15%, and turn guest WiFi into a high-ROI revenue channel.
How to manage bandwidth on your guest WiFi
Learn how to manage guest WiFi bandwidth, configure per-user rate limits, set up paid tiers, and prevent congestion with enterprise traffic shaping.
MAC address randomization vs Device MAC explained
Learn how MAC address randomization on iOS 18 and Android 15 works, key differences between Device MAC and Randomized MAC, and fixes for guest WiFi analytics.
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What is OpenRoaming
Learn how WBA OpenRoaming enables automatic, passwordless WiFi access across venues using Passpoint 802.1X security. Read the enterprise guide.
Apple iOS 18 and macOS 15 impact on public WiFi: enterprise guide
Learn how Apple iOS 18 and macOS 15 rotating MAC addresses impact guest WiFi, visitor footfall analytics, and how enterprise venues deploy Passpoint.
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
Why airports need guest WiFi: security, analytics, and ROI
Discover why airports need guest WiFi to enhance passenger experience, improve operational flow, capture footfall analytics, and drive concession revenues.
Purple named a visionary in Gartner Magic Quadrant for Indoor Location Services | Purple
Purple is named a Visionary in the Gartner Magic Quadrant for Indoor Location Services for completeness of vision and ability to execute in enterprise venue analytics.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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