The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Healthcare News: Top 3 ranked U.S. hospitals 2021 and more
In July 2021 U.S. News released their annual Honours Roll for the top 20 rated U.S. hospitals, and in this blog, we'll show you the honours roll top 3, what they'
Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences
Following an international RFP search, in July 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus
The History of Patient Experience
Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual clinicians. As populations grow and we start to live longer,
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
The history of customer surveys
In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't
Purple partners with US-based Exit Design
Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org
Evolving your primary data collection techniques to prepare for a cookieless world
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour
Information Security: Why is it so important?
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts
Location Analytics & Services: How they can increase revenue
The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a
Legal Requirements for Occupancy in the UK
Almost a year on, the COVID-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.
Automating your visitor count, achieving 98% people counting accuracy
Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members
Analytics for physical spaces, really?
Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many
The role of mobile wayfinding apps on University Campuses
What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, staff, and visitors
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as
The History of Wayfinding
Find out how it all started, what solutions are currently revolutionising physical spaces, and what to prepare for in the future. Wayfinding, albeit in it
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.