The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
The history of customer surveys
In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't
The history of customer surveys
In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't
Purple partners with U.S. based Exit Design
Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org
Purple partners with US-based Exit Design
Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org
Evolving your primary data collection techniques to prepare for a cookieless world
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour
Evolving your primary data collection techniques to prepare for a cookieless world
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour
Information Security: Why is it so important?
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.
Information Security: Why is it so important?
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts
Location Analytics & Services: How they can increase revenue
The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a
Location Analytics & Services: How they can increase revenue
The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a
Legal Requirements for Occupancy in the UK
Almost a year on, the COVID-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on
Legal Requirements for Occupancy in the UK
Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.