The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Boost Warehouse Performance with WiFi
Discover how WiFi for warehouses delivers reliable coverage, scalable capacity, and real-time insights to boost productivity and reduce downtime.
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Beyond the block list: meeting global safety standards with WiFi content filtering | Purple
Explore enterprise WiFi content filtering standards, CIPA and Friendly WiFi compliance, duty of care obligations, and DNS-layer security across public venues.
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The 10-Day Window: Why proactive DNS filtering is your best defense against modern threats
For the modern IT department, Guest WiFi has evolved from a luxury perk into a fundamental utility. Much like power or HVAC, it is a service that customers, visitors, and contractors simply expect to work seamlessly the moment they enter a building. However, from a security standpoint, this utility creates a massive, unmanaged attack surface.
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The hidden cost of free WiFi: what your captive portal is really costing you
Discover the hidden costs of legacy captive portals, including staff helpdesk burden, lost CRM data, and compliance risks, and calculate your true guest WiFi ROI.
Digital Inclusion Starts at Your Front Door: How Venue WiFi Can Bridge the Gap
In 2025, the digital divide is a crisis of digital equity, fundamentally restricting access to life's essentials. The fight to establish connectivity as a right, not a privilege, is often framed in terms of high-level national strategy and multi-billion-dollar infrastructure projects. But for millions who lack consistent access, the solution isn't miles of fiber optic cable; it's the welcoming sign of a local library, a bustling café, or a community center with free, reliable and secure WiFi.
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Newcastle digital revolution: secure public WiFi drives inclusion and economic growth
Learn how Newcastle City Council and Purple built a secure smart city WiFi network, tackling digital exclusion, 5G indoor gaps, and driving urban footfall.
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The death of the captive portal: why Apple, Google, and Samsung are phasing out legacy guest WiFi
Learn why Apple, Google, and Samsung are phasing out legacy captive portals. Explore Passpoint, RFC 8908 APIs, and friction-free guest WiFi authentication.
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Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses
New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.
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Mythbusters: beyond the captive portal to seamless WiFi | Purple
Explore why 5G indoor attenuation, certificate-based 802.1X security, and choice-based opt-in models make seamless Passpoint WiFi superior to legacy captive portals.
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The business case for digital inclusion: Why doing good is good business
Unlock the business potential of digital inclusion and discover why doing good is good for business. Our comprehensive guide outlines the strategic advantages of embracing digital equity
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Guest WiFi strategy: captive portals vs OpenRoaming guide
Explore the modern Guest WiFi strategy guide. Compare captive portal first-party data capture with seamless Passpoint and OpenRoaming enterprise connectivity.
The end of the captive portal: Passpoint & guest WiFi future
Explore why legacy captive portals are giving way to Passpoint, OpenRoaming, and app-based onboarding for seamless, encrypted guest and enterprise WiFi.
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Seamless, Secure, and Everywhere: The end of WiFi friction
Discover how to eliminate guest WiFi friction, bypass outdated captive portals, and deliver seamless, encrypted venue connectivity for enterprise users.
Supercharge your sales team: How to spot a superproducer in the wild
Unlock the potential of your sales team with our in-depth guide on identifying superproducers, the game-changers who can leverage AI tools to elevate your sales performance.
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Purple merges with Splash Access, enhancing global connectivity platforms
Purple merges with Splash Access to unite cloud captive portals, Cisco Meraki guest WiFi management, Multi-Family iPSK, and location analytics across 80,000+ venues.
Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction
For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.
The digital divide in 2025: why connectivity is the new civil rights issue
Explore why digital connectivity is an essential civil right in 2025, from public WiFi lifelines to closing the digital divide for communities.
Do extra SSIDs slow down WiFi? Airtime overhead & beacon myth
Discover the truth about broadcasting multiple SSIDs on enterprise WiFi. Learn beacon frame overhead math, 802.11 management limits, and dynamic VLAN alternatives.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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