Turn hotel guest WiFi into data, without a full stack rebuild
Nonius delivers the whole in-property technology stack and installs the network to run it. Purple is a software layer that turns guest WiFi into a data, analytics and marketing channel, running on the access points your hotels already own. Guest and staff WiFi, footfall and dwell analytics and marketing automation for a single property or a group of hundreds, on one platform.
- Runs on the access points your hotels already own, no rip and replace
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just a guest email list
- Vendor-agnostic across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and UniFi
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Tell us about your properties and we’ll show you Purple running on your existing network.
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Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why teams move from Nonius to Purple
Nonius delivers and manages the full in-property stack: TV, WiFi, voice, signage and mobile.
Purple focuses on turning guest WiFi into data, analytics and marketing, so you get value from WiFi without buying the whole stack.
Nonius designs, installs and manages the network itself.
Purple runs as a software layer on the access points your hotels already own, vendor-agnostic across the major enterprise AP vendors.
Nonius captures guest data at login and pushes it to third-party CRMs.
Purple captures the data and adds footfall, dwell and repeat-visit analytics, with WiFi-triggered email and SMS built in through Purple Engage.
Nonius markets to hospitality, healthcare and maritime.
Purple runs across retail, transport, healthcare, hospitality and more, so a mixed estate sits on one platform.
Nonius is quote-only, with schedule-a-demo calls to action.
Purple publishes guest WiFi pricing with an online calculator and a free Connect tier to start.
One platform for a single hotel or a global group
Purple fits a single property and a group of hundreds on the same platform. Guest experience, analytics and security teams each get what they need without a separate tool.
A single hotel
A branded captive portal, guest data capture and analytics live in weeks on your existing access points.
A hotel group
Manage every property from one dashboard, with consistent guest WiFi and reporting across the estate.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS through Purple Engage and CRM sync.
IT and security teams
Passwordless staff WiFi with WPA2/3-Enterprise on your existing hardware, backed by ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like across your properties.
Feature-by-feature comparison
| Feature | Purple | Nonius |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Custom branded portals, one-click and QR login, GDPR and CCPA compliant |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | –Guest data for personalisation; no standalone footfall or dwell product advertised |
| Built-in email & SMS marketing automation | ✓Purple Engage: WiFi-triggered email and SMS journeys, plus CRM sync | –Capture-and-export to third-party CRMs; no built-in email or SMS engine advertised |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | –Network management for hotels; passwordless staff auth not advertised |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for mixed-use and serviced sites | ✕Not offered |
| Vendor-agnostic software on existing hardware | ✓Runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and UniFi you already own | –Certified for some AP vendors, but designs, installs and manages the network |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR and CCPA compliant data capture; ISO 27001 not advertised |
| Multi-industry deployment | ✓80,000+ venues across retail, transport, healthcare and hospitality | –Hospitality, healthcare and maritime |
| Published pricing & free tier | ✓Published guest WiFi pricing, online calculator and free Connect tier | ✕Quote-only; all calls to action are schedule-a-demo |
See how Purple runs on your existing hotel network.
Guest WiFi value without a full stack rebuild
You do not need to replace your network or buy TV, voice and signage to get value from guest WiFi. Purple runs as a vendor-agnostic software layer on the access points your hotels already own, turning WiFi into a branded captive portal, footfall and dwell analytics, and marketing automation. Add passwordless staff WiFi and multi-tenant networks on the same platform, from a single property to a group of hundreds, backed by ISO 27001, GDPR and B Corp certification.
Frequently asked
What is the difference between Purple and Nonius?
Nonius is a hospitality IT integrator that delivers and manages the whole in-property stack - TV, WiFi, voice, signage and mobile - and installs the network. Purple is a hardware-agnostic software platform that runs on your existing access points and turns guest WiFi into a captive portal, footfall and dwell analytics, and marketing automation across any industry.
Does Purple work with our existing hotel network?
Yes. Purple is vendor-agnostic and deploys as a cloud overlay on the access points you already own - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist or Ubiquiti UniFi - so you can add guest WiFi data, analytics and marketing without replacing hardware or installing a new network.
Can Purple handle guest WiFi across a whole hotel group?
Yes. Purple runs a single property and a group of hundreds on the same platform, managed from one dashboard, with 99.999% uptime and ISO 27001, GDPR and B Corp certification. Guest, staff and multi-tenant WiFi, analytics and marketing all sit in one place across the estate.
Where Purple beats Nonius
See the product hub and the industries where teams pick Purple over Nonius.