Guest WiFi that's secure, seamless, and everywhere.
Imagine a world where Guest WiFi security is guaranteed, compliance is a given, customer connectivity is seamless, and data sharing is easy.
Using Identity-Based Networks, your WiFi delivers what users need: a secure, seamless experience that drives ROI and improves customer experiences. That's the power of Purple.

Loved by venues globally

Guest WiFi that's got it all ✨
Security, compliance, and seamless connectivity? Our Guest WiFi locks them all down. 🔒 Plus, with powerful plans for clean customer data capture, it's the ultimate high-five between IT, Marketing, and ROI.
- ISO-certified solutions for IT
- Clean contact lists for Marketing
- Seamless connectivity for customers
- Proven ROI for businesses

Security locked down🔒
Don't let connectivity cause you headaches. Embrace complete peace of mind with enterprise-grade protection, secured with WPA2/3 Enterprise encryption and globally compliant Guest WiFi solutions your whole team can depend on.
- 99% uptime
- ISO-certified
- Overlay onto existing hardware
- Network health analytics

Valuable insights unlocked 🔓
Stop chasing bad leads, and start enriching your CRM with conscious-choice opt-ins. Gain clean, compliant, and high-intent contact lists to maximise your marketing efforts and slash acquisition costs.
- GDPR and CCPA compliant
- High-intent database
- CRM integration
- Powerful analytics

Small business ready ✨
Searching for suitable small business Guest WiFi solutions? We've got you covered. From our powerful plug-and-play Hub to Marketing Essentials, our solutions are designed with your needs in mind.
- Secure and compliant
- Seamless for customers
- Built for small businesses
- Get started for free

Always secure 🔒
Unsecure public networks? Not here. We're so serious about security, we're ISO-certified. And liability? We've got it locked down with data minimization. No more worrying about data breaches, violations, or hefty fines. Just peace of mind knowing our identity-based networks offer you a compliant, cloud-based Guest WiFi.
- Certified secure
- Data compliant
- 99.99% uptime
- Unique session keys to prevent network sniffing
- Scalable solutions

Incredibly seamless ✨
Our captive portals are the best. But visitors? They're still frustrated by forms. It's why we've removed the friction with the Purple app: combining seamless connectivity with conscious opt-ins in a single app. It means leads are no longer a click for free WiFi — they're high-intent contacts Marketing can count on.
- Easy data sharing
- Clean database
- Powerful analytics
- CRM integration
- Personalisation
Enjoyed globally 🌍
We make it easy to turn poor WiFi into maximum value across all your venues with scalable, secure, and seamless Guest WiFi. But our purpose doesn't stop at great technology. Join a global unified network of over 80,000 venues making connectivity digitally inclusive, everywhere.
- Proven business ROI
- Global unified network
- OpenRoaming enabled
- The Purple app
- Seamless connectivity
- Digital inclusivity
Designed for everyday connectivity
Secure and seamless connections are no longer a nice-to-have; they're a must-have. That's why our Guest WiFi delivers exceptional experiences, everywhere.

Home
Provide online security where it matters most with Guest WiFi for hotels, student accommodation, and more.
- Resident guest access
- Secure visitor networks
- Scalable solutions

Work
Offer stable connectivity and seamless profile-based access with Guest WiFi for offices, campuses, coworking, and more.
- Visitor network isolation
- Enterprise compliance
- 99.99% uptime

Play
Enhance customer experience across all types of play with Guest WiFi for attractions, travel, retail, hospitality, and more.
- Customer data capture
- Marketing automation
- Intelligent rewards
Get to know your customers better
Stop guessing what drives performance. Empower your business to truly understand its customers and physical spaces with powerful website-level analytics. Dive deep into demographics, behaviours, and return rates, compare venue performance across your estate, and turn insight into immediate opportunity.
- Identify repeat visit trends to fuel loyalty
- Build digital profiles with CRM integration
- Analyse footfall to optimise operations

90% reduction in the need for IT engineers
Learn how McDonald's leveraged our secure Guest WiFi solution and its powerful analytics to reduce the number of physical site visitors from IT engineers by 90%.
Explore more Guest WiFi features
Get ready for Guest WiFi
Discover a range of helpful resources and information to help you get started with Guest WiFi, from technical implementation to useful integrations.
Reimagine your Guest WiFi potential with Purple
Unlock a world of new opportunities with Guest WiFi. Speak to an expert to get started today.
Explore the authentication stack
RADIUS-as-a-Service
Cloud RADIUS for WPA2/3-Enterprise — EAP-TLS, PEAP, iPSK. No on-prem server, multi-region failover.
WPA2 & WPA3-Enterprise
Secure WiFi with 802.1X on your existing access points. Identity-provider integration, managed certificates.
Passwordless WiFi
EAP-TLS, iPSK, Passpoint, and SAML/SSO. Replace shared passwords with identity-based credentials.
Frequently asked
What is guest WiFi and how does it work?
Guest WiFi is a separate wireless network venues provide to visitors, isolated from the staff and payment networks. A captive portal handles sign-in (social login, email, SMS, voucher, or SSO), the access point places the device onto a guest-only VLAN, and optional analytics track footfall, dwell, and repeat visits. Purple delivers all of this as a cloud overlay on top of your existing Cisco, Aruba, Ruckus, Juniper Mist, Meraki, or Ubiquiti access points.
Is guest WiFi secure? What encryption does Purple use?
Yes — when deployed properly. Purple supports WPA2-Enterprise and WPA3-Enterprise on managed SSIDs, OpenRoaming / Passpoint for automatic secure onboarding on compatible devices, and a captive portal on an open-but-monitored SSID as the fallback path. Guest traffic is segmented from staff and payment networks at the VLAN level, and per-session keys prevent devices from decrypting each other.
Do I need a RADIUS server for guest WiFi?
Only if you want per-user authentication (WPA2/3-Enterprise, 802.1X) or per-device keys (iPSK). Basic captive-portal guest WiFi does not require RADIUS. If you need RADIUS without running one, Purple offers it as a cloud service — see the RADIUS-as-a-Service page for the full product.
What data does Purple capture at guest sign-in?
Whatever you configure — and no more. Typical fields are email, name, and a marketing opt-in; you can also capture phone, date of birth, postcode, venue preferences, or custom fields. Consent is recorded per sign-up for GDPR and CCPA. You control the data; Purple is the processor, not the owner.
How is guest WiFi different from staff WiFi?
Guest WiFi is built for sign-up and experience — branded portals, marketing consent, analytics, and low-friction onboarding. Staff WiFi is built for authentication and security — per-user credentials via WPA2/3-Enterprise or iPSK, identity-provider integration, and per-device revocation. Most venues run both on the same infrastructure with different SSIDs. See the Staff WiFi and Passwordless WiFi pages for that side of the platform.
Can I integrate guest WiFi with my CRM or marketing automation?
Yes. Purple ships native connectors for HubSpot, Salesforce, Mailchimp, Microsoft Dynamics 365, and dozens more, plus webhook support for anything else. Sign-up events, marketing consent, and presence signals can all trigger downstream automation — welcome emails, loyalty enrolment, re-engagement campaigns.
How long does it take to deploy Purple guest WiFi?
Hours for a single venue, weeks for a multi-site rollout. Because Purple runs as a cloud overlay, you do not replace access points — you change the RADIUS and walled-garden settings on the existing hardware and design the portal in the dashboard. Enterprise deployments (hundreds of venues, custom integrations) typically use Purple professional services for the cutover.
What compliance certifications does Purple guest WiFi hold?
ISO 27001, GDPR, CCPA, and B Corp. Data residency is available in EU, UK, and US regions — customers choose at provision time. A full Data & Security overview is published on the Purple site.




















