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Technical WiFi guides

Deep, expert-led technical guides on guest WiFi, analytics, captive portals, and venue technology.

Ready to move from research to rollout? See how Purple's captive portal software handles branded guest sign-in, analytics, and compliance in one platform.

WiFi Analytics

People counting: WiFi vs camera vs door sensor

Decide which people counting technology fits each question you need answered: door sensors for precise entrance totals, overhead cameras for live counts in one zone, and WiFi for venue-wide dwell time and repeat visits. You can then compare accuracy, cost lines and privacy work, pilot against a manual count, and choose a single method or a combination for your property portfolio.

14 mins read3k words
WiFi Analytics

Presence analytics vs engagement analytics

Decide whether your estate needs presence analytics, engagement analytics or both, based on the question you must answer this quarter. You will know what each layer measures, how MAC randomization limits presence data, which CCPA/CPRA lawful basis applies to each, and how to sequence deployment across multiple sites on the access points you already own.

15 mins read4k words

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