Calculadora de ROI de marketing de WiFi y datos propios
Estime el ahorro en costes de adquisición de clientes y el crecimiento de la base de datos al sustituir las cookies por la captura de datos de WiFi para invitados.
1. Monthly visitor footfall
Total number of physical visitors entering your venue(s) each month.
2. WiFi opt-in rate
Percentage of visitors who connect to WiFi and opt into your database.
3. Guest spending habits
4. Alternative acquisition cost
Average paid ad cost per lead (CPL) to capture an equivalent email record.
5. Email campaign conversion rate
Percentage of database contacts who purchase in response to automated email campaigns.
By converting physical footfall into digital profiles, you capture 43,200 new contacts in Year 1. Acquiring these via paid advertising would cost you $77,760 in ad spend. In addition, automated CRM campaigns are projected to yield $58,320 in direct sales.
Cookie deprecation safety audit
Third-party cookie deprecation and browser tracking restrictions mean you lose visibility on approximately 13,500 offline visits per month. Guest WiFi acts as an identity bridge—capturing consented email addresses directly from physical presence, bypassing ad blockers, and restoring tracking accuracy.
Understanding the business case for first-party data
First-party data captured at the point of presence has a significantly lower acquisition cost than digital retargeting ads. Once a guest is registered in your CRM, future marketing campaigns cost fractions of a cent per email, avoiding the persistent ad networks tax. This model demonstrates how guest WiFi serves as a self-funding marketing channel.
Modele su retorno de marketing offline a online
Con la desaparición de las cookies de terceros, los establecimientos físicos deben capturar datos propios directamente de la afluencia de visitantes. Esta calculadora modela el crecimiento de la base de datos y el retorno del email marketing en función de la afluencia y el valor medio de las transacciones.
Principales beneficios modelados
- Crecimiento de la base de datos CRM de datos propios a los 12, 24 y 36 meses.
- Ingresos estimados de campañas de marketing a partir de activadores de email automatizados.
- Comparativas de costes de adquisición de clientes frente a la búsqueda de pago y los anuncios en redes sociales.
Ready to grow your database?
Capturing first-party profiles at your physical locations bypasses cookie-dependency. Purple automates the CRM synchronization and triggers relevant, location-aware visitor marketing.
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