Calculadora de ROI de marketing de WiFi e dados próprios
Estime a poupança nos custos de aquisição de clientes e o crescimento da base de dados ao substituir cookies pela captura de dados de WiFi para visitantes.
1. Monthly visitor footfall
Total number of physical visitors entering your venue(s) each month.
2. WiFi opt-in rate
Percentage of visitors who connect to WiFi and opt into your database.
3. Guest spending habits
4. Alternative acquisition cost
Average paid ad cost per lead (CPL) to capture an equivalent email record.
5. Email campaign conversion rate
Percentage of database contacts who purchase in response to automated email campaigns.
By converting physical footfall into digital profiles, you capture 43,200 new contacts in Year 1. Acquiring these via paid advertising would cost you $77,760 in ad spend. In addition, automated CRM campaigns are projected to yield $58,320 in direct sales.
Cookie deprecation safety audit
Third-party cookie deprecation and browser tracking restrictions mean you lose visibility on approximately 13,500 offline visits per month. Guest WiFi acts as an identity bridge—capturing consented email addresses directly from physical presence, bypassing ad blockers, and restoring tracking accuracy.
Understanding the business case for first-party data
First-party data captured at the point of presence has a significantly lower acquisition cost than digital retargeting ads. Once a guest is registered in your CRM, future marketing campaigns cost fractions of a cent per email, avoiding the persistent ad networks tax. This model demonstrates how guest WiFi serves as a self-funding marketing channel.
Modele o seu retorno de marketing offline-para-online
Com a depreciação dos cookies de terceiros, os espaços físicos devem capturar dados próprios diretamente do fluxo de visitantes. Esta calculadora modela o crescimento da base de dados e o retorno de marketing por e-mail com base no fluxo de visitantes e nos valores médios de transação.
Principais benefícios modelados
- Crescimento da base de dados de CRM com dados próprios ao longo de 12, 24 e 36 meses.
- Receita estimada de campanhas de marketing a partir de disparos de e-mail automatizados.
- Comparações de custos de aquisição de clientes em relação a pesquisa paga e anúncios em redes sociais.
Ready to grow your database?
Capturing first-party profiles at your physical locations bypasses cookie-dependency. Purple automates the CRM synchronization and triggers relevant, location-aware visitor marketing.
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