Better guest WiFi, for one venue or a thousand
Zenreach turns guest WiFi into a US marketing and ad-attribution tool. Purple captures the same first-party data - with a free plan to start - plus footfall and dwell analytics, staff and multi-tenant WiFi, and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just an email list
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from Zenreach to Purple
Zenreach is a US-focused WiFi marketing and attribution platform.
Purple runs globally across 90+ countries, with the same platform for a single venue or a national estate.
Zenreach captures guest contacts and tracks visit behaviour at the portal.
Purple captures the data and shows footfall, dwell time and repeat visits across every site you run.
Zenreach handles guest WiFi marketing.
Purple handles guest, staff and multi-tenant WiFi, with passwordless WPA2/3-Enterprise for your team.
Zenreach runs on a 30-day trial before you commit.
Purple has a free Connect tier to start, with pricing that scales across an estate.
Zenreach publishes no formal security certification.
Purple is ISO 27001, GDPR, CCPA and B Corp certified - enterprise-grade security for venues of any size.
One platform, whatever your size
Purple fits a single cafe and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | Zenreach |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Branded WiFi login pages that capture guest data |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | –Smart Emails triggered by visit behaviour; email focused |
| Footfall & dwell analytics | ✓Footfall, dwell time and return-visit analytics across sites | –Visit behaviour and Walk-Through Rate, ad-attribution focused |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Guest WiFi marketing only |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not offered |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Works with existing WiFi (Cisco Meraki, Aruba, Ubiquiti reported) |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✕No published ISO 27001 / SOC 2 / GDPR / CCPA posture |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕30-day trial only, no permanent free tier |
See how the switch from Zenreach works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
Is Purple quick to set up?
Yes. Purple deploys as a cloud overlay on the access points you already own - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist or Ubiquiti UniFi - or you can plug in the £69 Purple Hub. The free Connect tier lets you start without a contract, with a fast, plug-and-play captive-portal setup.
What does Purple give you beyond guest-WiFi marketing?
On top of the branded captive portal and data capture, Purple adds footfall and dwell analytics, staff WiFi with passwordless WPA2/3-Enterprise, iPSK multi-tenant networks, and enterprise-grade compliance (ISO 27001, GDPR, CCPA, B Corp). It works for a single venue and scales to a whole estate, across 90+ countries, on the same platform.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats Zenreach
See the product hub and the industries where teams pick Purple over Zenreach.