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The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.

Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced

McDonald's Belgium uses Purple for secure, personalised guest WiFi
How McDonald's Belgium scaled guest WiFi across 80 restaurants with Purple and Cisco Meraki, capturing 400,000+ logins and boosting mobile app downloads.

6 ways to get more TripAdvisor reviews
Discover 6 proven strategies to get more TripAdvisor reviews for your venue. Automate review requests via guest WiFi to grow ratings and diner loyalty.

nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.

NHS WiFi compliance guide: standards, security & patient experience
Learn how NHS trusts deploy secure, compliant guest WiFi with HSCN isolation, GovWiFi roaming, FFT survey automation, and single-click patient onboarding.

22,000 people agreed to community service for free WiFi
Explore Purple's guest WiFi terms experiment where 22,000 users agreed to community service, and learn how transparent captive portals ensure GDPR compliance.

Festival WiFi - not just an advantage for the festival-goer
Well, that's Glastonbury festival over and done with for another year, and I'm sure many of your social media news feeds have been swamped with selfies, videos

Purple's WiFi fanalytics platform hits the spot for Frisco RoughRiders
Learn how the Frisco RoughRiders deployed Purple stadium WiFi analytics and captive portals to capture fan demographic data and drive gameday revenue.

WiFi for shopping centres: retail analytics & footfall guide
Learn how shopping centers deploy reliable guest WiFi to capture first-party shopper CRM data, track footfall heatmaps, and grow tenant retail revenues.

How do WiFi extenders work: Extenders vs mesh & WAPs (2026)
A complete guide explaining how WiFi extenders rebroadcast wireless signals, their performance trade-offs, and when businesses need mesh or enterprise access points.

Queen Elizabeth Hospital treats patients to free WiFi
Case study: How The Queen Elizabeth Hospital NHS Trust deployed Purple guest WiFi for 23,000+ patients across wards and children's centres.

802.1X authentication for WiFi networks: enterprise benefits
Discover how 802.1X authentication and Cloud RADIUS eliminate shared passwords, prevent network intrusion, and automate secure enterprise WiFi onboarding.

In-store retail WiFi: footfall analytics & marketing ROI guide | Purple
Learn how in-store retail WiFi transforms shopper footfall into verified CRM data, presence analytics, and targeted marketing campaigns.

The technology behind Amazon Go and what it means for retailers
Explore Amazon Go cashierless technology, computer vision, and sensor fusion. Learn how smart WiFi analytics offers retailers a cost-effective alternative.

Purple Outgrows Ashton HQ
Discover how Purple expanded its headquarters to Oldham following major team growth, scaling guest WiFi and cloud location analytics software worldwide.
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WiFi in Healthcare - Hospital technology trends [Infographic]
WiFi in Healthcare is revolutionising healthcare across the board but the biggest visible changes are taking place at the point of provision. Patients are now

Internet Effects on Children: Safety, Tech & Guidance
Explore how the internet affects children, key digital safety considerations, online exposure risks, and how WiFi security protects young users.

The Advantages and Disadvantages of WANs
Do you have a wide area network (WAN) at your company? If you operate globally, you probably do. That's because WANs are powerful business tools.
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