The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Top 6 weirdest places with WiFi
Explore six unusual places with WiFi, from mountains to beaches. Learn how outdoor APs, weatherproofing, and captive portals power remote venues.
5 interesting uses for location technology in enterprise venues
Explore 5 key enterprise use cases for indoor location technology, comparing WiFi RTLS, BLE beacons, and UWB across healthcare, retail, and corporate venues.
How important is WiFi in daily life? 2026 connectivity guide
Discover why WiFi is essential in daily life and business, and how captive portals, guest analytics, and secure networks drive venue revenue.
How to use WiFi to work out
There is a massive drive for health and wellbeing currently. The NHS website says that if exercise were a pill, it would be one of the most cost-effective drugs
What type of social media personality are you: 12 persona types | Purple
Discover the 12 social media personality types, online sharing psychology, and how venues use social WiFi to segment and engage digital visitors.
The history of online shopping
eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within minutes is something that
Public WiFi legal requirements in the UK: compliance guide
Learn essential UK legal obligations for offering public WiFi, including UK GDPR, IWF content filtering, logging requirements, and user privacy terms.
WiFi vs beacons for location-based services
Compare WiFi positioning and BLE beacons for indoor location services. Evaluate accuracy, 3-year TCO, app requirements, and venue footfall coverage.
A cure for phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously
Seven ways technology has developed over the last 10 years
Discover 7 major technology advancements from the last 10 years, from mobile and cloud IT to IoT density, WPA3, and modern enterprise WiFi connectivity.
How WiFi Has Changed the World
Discover how WiFi changed the world since 1999. Learn how 802.11 standards, guest WiFi, and location analytics transformed global enterprise venues.
BYOD in the workplace
Learn how to implement a secure BYOD policy for enterprise WiFi. Compare 802.1X, Entra ID, private PSK, and dynamic VLAN network segmentation.
The internet is making us smarter
Discover how internet searching stimulates neural pathways, aids decision-making, and enhances cognitive performance across connected public WiFi venues.
WiFi presence analytics: what it measures for staff and for guests
Discover how WiFi presence analytics tracks venue footfall, dwell times & capture rates via RSSI signals without apps. Compare hardware and privacy rules.
Public WiFi security: Enterprise risk and compliance guide
Evaluate public WiFi risks including man-in-the-middle attacks and data theft. Learn how WPA3-Enterprise, 802.1X, and Passpoint secure guest access.
Public WiFi consumer survey: footfall, dwell time & spend insights | Purple
Explore key findings from our 2,540-person public WiFi survey on consumer footfall, dwell time expansion, and captive portal data capture.
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse
The history of WiFi: from 1997 frequency hopping to WiFi 7
Explore the complete history of WiFi from 1997 IEEE 802.11 to WiFi 7. Learn key frequency milestones, 2.4/5/6 GHz evolution, and enterprise WiFi standards.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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