¿Qué son los datos primarios?
La recopilación de datos de primera mano (también conocida como recopilación de datos primarios) se puede definir como los datos recopilados directamente de la fuente para que usted los utilice con fines específicos.
El propósito principal de la recopilación de datos de primera mano es reunir información que proporcione información valiosa sobre la demografía de la audiencia y su comportamiento. Esta información puede variar según quién la recopile. Siga leyendo para conocer algunos ejemplos de diferentes formas de recopilación de datos de primera mano. Dado que la información recopilada proviene directamente de la fuente, la precisión de los datos debe ser de la más alta calidad.
Las alternativas a la recopilación de primera mano son, por supuesto, la recopilación de datos de segunda y tercera mano:
Recopilación de datos de segunda mano - datos que las empresas comprarán y que pueden utilizarse para investigación de mercado o fines de prospección.
Recopilación de datos de tercera mano - una recopilación de información de múltiples fuentes que incluirá múltiples puntos de datos.
¿Cómo se pueden recopilar los datos primarios?
Los datos primarios se pueden dividir en dos categorías principales, cualitativa y cuantitativa .
Cualitativa - información descriptiva que se puede utilizar para recopilar información valiosa sobre temas o ideas que no se comprenden bien.
Cuantitativa - información numérica y basada en datos que se puede utilizar para revelar el comportamiento de ciertas personas o confirmar hipótesis internas.
Aunque existen dos formas de datos que se pueden recopilar directamente, los métodos a continuación se pueden adaptar para lograr los resultados deseados.
Métodos para recopilar datos directamente
Guest WiFi
El WiFi gratuito ha sido un estándar en los establecimientos durante casi una década y es utilizado por los establecimientos para recopilar información sobre sus clientes en tiempo real. A través del acceso al portal, los clientes pueden obtener acceso a Internet a cambio de su nombre y dirección de correo electrónico, por ejemplo.
Encuestas & reseñas de clientes
Tanto las encuestas como las reseñas son excelentes ejemplos de estrategias de recopilación de datos primarios. Utilizados principalmente para comprender, ambos métodos de recopilación primaria se pueden automatizar para enviarse en el momento adecuado para maximizar el engagement. Las empresas que desean recopilar información sobre las experiencias de sus clientes y empleados pueden utilizar encuestas y reseñas de clientes para luego realizar mejoras basadas en los comentarios.
Sensores de establecimientos
Este ejemplo puede ayudar a las empresas a comprender qué tan eficientemente se están utilizando sus establecimientos y dónde se pueden optimizar para influir en el comportamiento de compra. Al monitorear por dónde ingresan los visitantes al establecimiento y dónde permanecen en los puntos de interés, se pueden descubrir nuevos datos para fundamentar decisiones que impacten positivamente en los ingresos.
¿A dónde se fueron todas las cookies? La pérdida de las cookies de terceros
Desde la introducción de las cookies en 1994 , que permitió que los sitios web corporativos se convirtieran en nuevos espacios de negocios, nunca hemos mirado atrás. La capacidad de navegar a través de un sitio web como usuario final revolucionó la forma en que las empresas dirigen sus productos y guían la experiencia del cliente.
Los desarrollos posteriores permitieron que las empresas utilizaran la información recopilada para beneficiar la experiencia del usuario final y utilizar su navegador como un vehículo para más publicidad. Al tener contacto directo con sus clientes, las empresas de todo el mundo pudieron dirigir anuncios y contenidos específicos. Pero ya no más...
Con Google apuntando a eliminar gradualmente todas las cookies de terceros para 2022 , el seguimiento entre sitios ya no será una opción para las empresas. Quienes hayan estructurado sus planes de marketing en torno a esta capacidad tendrán que reestructurar sus planes y centrarse en gran medida en la recopilación de datos de primera mano.
En el blog de Claravine ' La cookies de terceros están muertas: Cómo mejorar su estrategia de datos de primera mano ', se mencionan las formas en que las empresas corporativas tendrán que superar este problema:
```of All Time!As you check out the details on each of these action figures and statues, we invite you to ponder these questions: Do you agree with the selection we chose, or did we miss something that you feel is much more iconic and impressive? Feel free to post your thoughts in the comment section below, and we can start a friendly dialogue concerning some of these, or other awesome collectible products, because we love talking about toys, action figures, statues, and physical media of all formats!
The Top 10 Best Spawn Action Figures of All Time
10. Dark Ages Samurai Spawn (Series 19)
First up on our list is Dark Ages Samurai Spawn, released back in 2001 in Series 19. If you were a collector during this era of McFarlane Toys , then you probably remember this series well, as there was an impressive Samurai Spawn variant figure that was heavily sought after. This action figure is a masterclass in dynamic, complex sculpts, detailed armor plates, and multiple weapons, including a great-looking shield, and individual katana swords that can be nested in scabbards on Spawn’s hips.
Overall, this figure remains as visually impressive today as it was over twenty years ago, and is still considered by many to be one of the best Spawn action figures ever created by McFarlane Toys.
9. Crow King (Series 32)
Series 32 released some of the most dynamic and complex action figures ever produced by McFarlane Toys, and they were essentially highly detailed statues that possessed some articulation. They were geared almost exclusively toward adult collectors and were beautifully designed and painted. Out of this amazing series, Crow King was a standout figure.
This action figure depicts a medieval-looking Spawn sitting upon an ornate throne with a large broadsword, crown, and a majestic, long cape that is wonderfully draped over the back of the throne.
It also features a beautiful variant where the dark-grey colored armor plates on his arms and legs are painted silver with red accents, which contrasts wonderfully against the darker hues of the cape, cowl, and throne. Crow King is a visually impressive piece, and is easily one of the coolest and most unique Spawn action figures you can own!
8. Mandarin Spawn (Series 14)
Over the years, McFarlane Toys has released several iterations of Mandarin Spawn, but the original figure released in Series 14 (back in 1999) is still the absolute best! Mandarin Spawn represents a massive departure from the classic Spawn look, presenting an action figure inspired by ancient Chinese warriors and artwork.
The figure possesses an incredible armor sculpt, a long, flowing cape, and massive, detailed weapons, including two large, ornate swords, and a spear with a large bladed end.
Like many of the figures from this era of McFarlane Toys, there were a couple of highly sought-after variants released, with the red, blue, and gold painted version being the most famous and desired. If you are looking to add some beautiful, artistic variety to your Spawn action figure collection, you can’t go wrong with Mandarin Spawn!
7. Spawn i.43 (Series 24: Classic Comic Covers)
Series 24 was an amazing line of action figures inspired by specific, iconic comic book covers from the Spawn comic series. Out of all of the figures in the lineup, Spawn i.43 was the absolute best! Inspired by the cover of issue #43 (released back in 1996 and illustrated by Greg Capullo), the figure captures Spawn perched upon a tall, gothic pillar in the rain, looking down as his massive, billowing cape drapes down the front.
As you can see, this figure is a work of art, featuring a highly-detailed, dynamic sculpt that perfectly captures the mood and atmosphere of the original comic book cover.
While the figure is largely a statue with little articulation, the way it perfectly translates the Capullo comic cover into three-dimensional physical form is simply stunning and makes it a must-have for long-time fans and collectors.
6. Spawn: The Evolution (Spawn i.098)
Released in 2005 as part of the “Spawn: The Evolution” series, this action figure captures Spawn from the iconic comic cover of issue #98. Similar to Spawn i.43, this is another highly-artistic figure that focuses heavily on capturing a specific, dynamic moment rather than articulation.
This action figure depicts a masked Spawn sitting upon a large, detailed cross, with his cape billowing dramatically to one side, and his green energy chains coiling around his arms and body.
This is a truly gorgeous piece that looks incredible when displayed on a shelf. McFarlane Toys released a few variants of this figure, with the unmasked, burnt Al Simmons face variant being the most notable, and highly desired by collectors.
5. Gunslinger Spawn (Spawn: In the Shadows / Series 34)
Gunslinger Spawn is easily one of the most popular characters in the entire Spawn mythos, so it’s no surprise that McFarlane Toys has released several action figures of him over the years. However, the original Gunslinger Spawn released in 2008 in Series 34 (Spawn: In the Shadows) remains the undisputed king of them all.
The figure possesses an incredible level of detail, featuring a highly-textured duster coat, a weathered Stetson hat, detailed boots with spurs, and ammunition belts wrapped around his chest and waist.
Additionally, the figure came packaged with a great assortment of weapons, including dual revolvers that could be housed in hip holsters, and a rifle that can be stored in a scabbard on his back. If you are looking for the ultimate Gunslinger Spawn action figure for your shelf, this is the one to get!
4. Raven Spawn (Series 21)
Released in 2002 as part of Series 21 (Alternative Realities), Raven Spawn is a dark, menacing, and incredibly cool take on the Spawn design. This action figure is a masterclass in gothic-horror design, featuring an angular, highly-detailed sculpt that looks like something straight out of a nightmare.
The figure features long, tattered chains wrapped around its body, a wicked-looking scythe weapon, and a massive, stylized cape that looks like a pair of folded raven wings draped over its shoulders.
It also features a beautiful paint job, with dark, metallic hues that contrast wonderfully against the bright red of its chest emblem and glowing green eyes. If you love the darker, horror-inspired side of the Spawn universe, Raven Spawn is an absolute must-have!
3. Spawn: The Kickstarter Trilogy (3-Pack)
In 2020, Todd McFarlane launched a massive Kickstarter campaign to bring back the original 1995 Spawn action figure using modern design, paint, and articulation. The campaign was a colossal success, raising millions of dollars and delivering what is widely considered to be one of the best Spawn action figures of the modern era.
While the figures were sold individually in three different versions (Classic, Modern, and Artist Proof), the 3-Pack is the ultimate way to experience this release, as it included all three figures packaged together with an incredible assortment of interchangeable parts, heads, hands, and weapons.
These figures feature over 40 points of articulation, a massive, folding plastic cape, and beautiful, vibrant paint jobs that make them pop on any shelf. It’s a wonderful celebration of Spawn’s history and is easily one of the most impressive modern action figure releases of all time!
2. Spawn: Reborn (Series 3)
The Spawn: Reborn series was dedicated to taking older, popular Spawn figures and giving them upgraded sculpts, paint jobs, and accessories. Released in Series 3 of the line, this particular Spawn figure (commonly referred to as the “Spawn: Reborn Series 3 Spawn”) is easily one of the most iconic and highly-sought after action figures in the entire history of McFarlane Toys.
The figure depicts Spawn in a classic, heroic pose, with a beautifully textured cape draped around his body, and a massive, detailed rifle held in both hands.
What makes this figure so special is the incredible level of detail in the sculpt and paint. From the texture of the cape to the wear and tear on his armor and weapons, every single aspect of this figure is flawless. It’s a true masterpiece of toy design and is still considered by many to be the ultimate Al Simmons Spawn action figure!
1. Commando Spawn (Series 30)
Taking our number one spot on the list of the best Spawn action figures of all time is Commando Spawn, released in 2006 as part of Series 30. This figure is the absolute pinnacle of McFarlane Toys’ design philosophy from this era, combining an incredibly detailed, dynamic sculpt with an insane amount of accessories.
The figure depicts Spawn heavily armed and ready for war, wearing a detailed tactical vest, ammunition pouches, and a tattered, battle-worn cape.
But what truly sets this figure apart is the sheer volume of weaponry it comes packaged with. Commando Spawn features a massive arsenal, including multiple rifles, pistols, grenades, and even a heavy machine gun with a folding bipod. The figure has peg holes and holsters all over its body, allowing you to attach and display almost all of these weapons simultaneously. It’s an incredibly fun, visually impressive, and iconic figure that easily earns the top spot on our list!
The Top 5 Best Spawn Statues of All Time
5. Medieval Spawn (McFarlane Toys / 2017)
Kicking off our list of the best Spawn statues of all time is the 2017 Medieval Spawn resin statue produced by McFarlane Toys. This massive, highly-detailed piece stands at over 17 inches tall and perfectly captures the majestic, battle-weary look of Medieval Spawn.
The statue features Spawn standing triumphantly atop a pile of defeated demonic warriors, holding a massive, detailed broadsword in one hand and a spiked shield in the other.
The sculpt is absolutely breath-taking, featuring incredibly-fine detail on his armor plates, chainmail, tattered cape, and the grotesque faces of the demons below. The paint work is equally impressive, with weathered, metallic finishes and blood splatter effects that bring the entire scene to life. It’s a stunning centerpiece for any collection!
4. Spawn and Violator (Sideshow Collectibles / 2011)
Released in 2011, the Spawn and Violator diorama statue by Sideshow Collectibles is an absolute classic. This dynamic piece depicts the legendary, eternal conflict between Spawn and his arch-nemesis, the Violator, in his grotesque demon form.
The statue captures the Violator lunging forward with jaws agape, as Spawn, armed with dual machine guns, leaps backward onto a crumbling brick wall to avoid the attack.
The sense of motion and energy in this piece is incredible, and the level of detail on the Violator’s textured hide and Spawn’s billowing cape is second to none. Sideshow Collectibles is known for their premium quality, and this statue is a prime example of their masterful craftsmanship!
3. Spawn (Sideshow Collectibles / 2018)
Another incredible release from Sideshow Collectibles is their 2018 Spawn Premium Format Figure. Standing at a massive 22 inches tall, this statue is a tour de force of design and presence, capturing Al Simmons in all of his dark, brooding glory.
The statue features Spawn standing atop a gothic, tombstone-inspired base, surrounded by swirling green necroplasm energy and coiling chains.
What truly elevates this piece is the mixed-media elements. Sideshow utilized a real fabric cape with internal wiring, allowing collectors to custom-pose the massive, tattered red cape to create their own unique look. Combined with an incredibly-detailed sculpt of Spawn’s textured suit and spiked armor, this is easily one of the most impressive and customizable Spawn statues ever released!
2. Spawn on Throne (McFarlane Toys / 2022)
Released in 2022 to celebrate the 30th anniversary of Image Comics and Spawn, this resin statue is a dream come true for fans. Inspired by the legendary cover artwork of Spawn issue #21 (illustrated by Todd McFarlane), the statue depicts Spawn sitting comfortably upon a massive, ornate throne of skulls and bones.
The attention to detail in this piece is simply staggering. From the individual, weathered skulls that make up the throne to the texture of Spawn’s suit and his brooding, contemplative facial expression, every millimeter of this statue is beautifully realized.
It also features a brilliant paint job, with dark, moody shading and metallic highlights that perfectly mimic the lighting and atmosphere of the original comic book cover. It’s an iconic, museum-quality piece that belongs in the collection of every die-hard Spawn fan!
1. Spawn (XM Studios / 2021)
Taking our absolute number one spot for the best Spawn statue of all time is the 1/4 scale Spawn statue by XM Studios , released in 2021. This massive, premium statue is the ultimate representation of Al Simmons, standing at an incredible 27 inches tall and weighing over 30 pounds.
The statue features Spawn standing in a dynamic, powerful pose atop a highly-detailed gothic cathedral base, with his massive, tattered cape swirling around him like a vortex.
What makes this statue the absolute best is the sheer level of craftsmanship and the incredible amount of switch-out parts included. It comes packaged with multiple interchangeable heads (including masked, unmasked, and classic Capullo styles), hands (holding weapons, necroplasm energy, or chains), and even a swap-out weapon arsenal. Every single surface, from the weathered stone of the cathedral to the texture of his suit, is sculpted and painted to absolute perfection. It’s a holy-grail piece, and the undisputed king of all Spawn statues!
And there you have it—our list of the top 10 best Spawn action figures and top 5 best Spawn statues of all time! Whether you are a fan of the classic articulated figures, the artistic comic-cover translations, or the massive premium statues, there is no denying that Spawn has some of the coolest and most visually impressive collectibles on the planet.
Don’t forget to leave a comment below to let us know your thoughts, and if there are any other Spawn figures or statues you think should have made the list. As always, thank you for reading, and happy collecting!
“Los proveedores de software, las empresas y los profesionales del marketing intentarán una variedad de enfoques para abordar estos nuevos desafíos, incluidos los “gráficos de dispositivos”, el “Privacy Sandbox” de Google, las tecnologías de emparejamiento de ID no basadas en cookies, las alianzas de editores y otros medios experimentales.” - Michael Shearer , autor del blog Claravine
Entonces, ¿cuáles son algunas formas de compensar la pérdida de cookies de terceros?
Contenido restringido, perfilado progresivo, Google Analytics
Contenido restringido
El contenido restringido es cualquier contenido al que los visitantes solo pueden acceder después de proporcionar su información. Esta forma de recopilación de datos permite a las empresas reunir información de primera fuente al inicio de la experiencia del usuario o antes de otorgar acceso a contenido de alto valor como libros electrónicos y artículos técnicos.
Perfilado progresivo
Según la definición de OptinMonster, 'el perfilado progresivo es un método para recopilar información relevante sobre sus clientes potenciales en pequeños incrementos, en lugar de solicitar demasiados datos a la vez'.
Al estructurar las etapas en las que las empresas recopilan la información de sus clientes, es más probable que los usuarios proporcionen datos si la retribución es lo suficientemente beneficiosa o aporta una buena cantidad de valor.
Por ejemplo, Purple podría publicar una serie de artículos técnicos, pero acceder a cada documento requiere una cantidad diferente de datos:
Wp1 - Nombre y dirección de correo electrónico
Wp2 - Nombre de la empresa y puesto de trabajo dentro de la empresa
Wp3 - Tamaño de la empresa en empleados y tamaño de la empresa en ft2
Google Analytics
A pesar de la eliminación de las cookies de terceros de los servicios de Google, Google Analytics seguirá proporcionando a los usuarios información sobre el rendimiento de su sitio web. Una vez que se eliminen las cookies para el seguimiento entre sitios, Google Analytics seguirá siendo uno de los métodos de recopilación de datos de primera fuente más beneficiosos.
Las empresas que han centrado la mayor parte de sus esfuerzos en atraer tráfico a partir de anuncios mostrados a visitantes anteriores deberán cambiar su enfoque hacia el seguimiento basado en objetivos y eventos. Capturar y comprender todos los elementos que Google Analytics puede reportar será muy desafiante y requerirá mucho tiempo; sin embargo, una vez configurado y funcionando en conjunto con las nuevas estrategias de marketing, GA será una fuente principal para muchas empresas.
¿Cómo se monitorea la recopilación de datos y cuáles son los elementos legales?
Tenemos un artículo de blog completo sobre la importancia de la seguridad de los datos y los elementos legales que garantizan que los datos personales se mantengan seguros. Puede encontrarlo aquí .
Para comprender cómo la captura de datos de los clientes dentro de su establecimiento compensa la pérdida de cookies de seguimiento, utilice nuestra calculadora interactiva de ROI de marketing WiFi para modelar el crecimiento de su base de datos.
