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Purple 宣布推出 Purple 合作夥伴計畫

作者:Richard Ellor
14 February 2023
閱讀時間 1 分鐘
Purple 宣布推出 Purple 合作夥伴計畫
Interactive Partner Commercial Calculator

Purple Partner Programme tier & margin advisor

Model your recurring SaaS margins, deal registration tier, and managed WiFi services profit across your client footprint.

Vertical Fit: Captive portal demographic capture, dwell time heatmaps, and automated CRM footfall marketing.
Client Footprint Presets
1 to 150 venues
180 Total APs
Assessed Partner Level

Silver MSP

25% Margin

Growth Tier

Monthly Recurring Profit

£2,160

SaaS margin + Retainers
Annual Recurring Profit (ARR)

£25,920

Contracted 12-month value
Year-1 Total Margin

£34,020

Includes setup fees
3-Year Cumulative Value

£85,860

High LTV customer model
Deal Registration Protection:60 Days
Co-op Marketing Funds (MDF):Available at Gold+
Dedicated Account Manager:Assigned PAM
Pre-Sales Engineering:Assigned Partner Account Manager
Apply to the Purple Partner Programme

全新計畫為經銷商和推薦合作夥伴提供了市場領先的契機,以創造額外營收。透過善用 Purple 的市場知識和內部行銷專業,合作夥伴將獲得成功所需的所有資源。

今天,Purple 宣布推出全新的合作夥伴計畫,為經銷商和推薦合作夥伴提供豐厚的福利。Purple Partner Program 的設計和推出旨在支援不同規模和需求的合作夥伴,這意味著我們已準備就緒,能推動每位合作夥伴取得成功。

Purple 成立於 2012 年,提供業界最全面、靈活且經驗證的室內定位服務平台。部署 Purple 平台的企業透過強化現有技術,能與員工和客戶建立更好、更具生產力的關係。

Purple 的足跡遍及全球,專門為高停留時間的複雜空間提供室內定位服務解決方案。我們以此為目標,旨在幫助企業成長、提高客戶忠誠度並提升訪客體驗。Purple 幫助空間生存與繁榮,能提高達 24% 的訪客回訪率,以及 97% 的客戶調查轉換率。

Purple 的成長建立在與合作夥伴通路緊密、互利的關係之上。Purple 與 200 多家合作夥伴合作,其中包括全球 50% 最大型的硬體和網際網路服務供應商,橫跨 6 大洲 40 多個國家。這些現有的合作讓 Purple 每天能夠在 150 個國家的 60,000 個據點連結超過 100 萬名用戶!

得益於 Purple 所取得的成長,企業正處於一個全新階段,以重新與現有夥伴互動並建立新的合作關係,進而持續共同成長。Purple Partner Program 將透過提供市場專業、賦能和行銷資源的完美結合,以及多樣化的合作選項,進一步協助合作夥伴發展成功的業務。

Purple 在室內定位服務的發展方向,以及眾多場域類型的訪客期望中,扮演著日益重要的角色。

在談到其合作夥伴計畫的演進時,Purple 執行長 Gavin Wheeldon 表示:「與合作夥伴協同合作一直是 Purple 營運方式的核心。藉由推出全新 Purple Partner Program,我們計劃重新聯繫並優化現有的關係,同時也建立新的合作關係,以推動長期的成功與成長。」

此外,Purple 全球聯盟副總裁 Bob Koch 強調了該計劃在加強合作夥伴關係方面的重要作用,以及公司計劃如何執行:「透過 Purple Partner Program,我們將與新舊合作夥伴開展比以往更緊密的合作,激發活力並專注於為企業提供世界一流的室內定位服務。透過為合作夥伴提供內部專業知識和協助,並密切監控績效,Purple Partner Program 致力於確保合作對所有參與方都更有效且更成功。」

常見問題

What is the Purple Partner Programme and who can join?

The Purple Partner Programme is a global channel initiative designed for Managed Service Providers (MSPs), Value-Added Resellers (VARs), Systems Integrators (SIs), Internet Service Providers (ISPs), and telecom carriers. Partners can package Purple's cloud-managed guest WiFi, demographic analytics, and indoor location services into their existing managed networking and hardware offerings.

How do partner tiers, software margins, and recurring revenue work?

Purple offers tiered partnership levels ranging from Authorized Reseller up to Platinum Global Alliance. Partners earn recurring SaaS gross profit margins between 20% and 40% on subscription software licences, combined with opportunities for professional splash page deployment fees and monthly managed analytics retainers.

Which wireless hardware vendors and controllers integrate with Purple?

Purple is 100% hardware-agnostic and integrates natively with leading enterprise wireless access points and cloud controllers. Supported platforms include Cisco Catalyst, Cisco Meraki, HPE Aruba Networking, Ruckus CommScope, Juniper Mist AI, Extreme Networks, and Fortinet, allowing partners to deploy across heterogeneous client networks without replacing existing hardware.

What deal registration protection and co-marketing funds (MDF) are available?

Registered opportunities receive deal protection windows ranging from 30 to 120 days depending on the partner tier, preventing channel conflict and protecting partner margins. Strategic and elite partners also gain access to co-op Market Development Funds (MDF), dedicated Partner Account Managers (PAMs), and joint sales enablement collateral.

Does Purple support multi-tenant partner management and co-branding?

Yes. MSPs and telecom partners receive access to a centralized multi-tenant management portal. This dashboard allows partner administrators to provision new customer accounts, monitor AP uptime, manage captive portal templates, configure dynamic marketing automations, and white-label client-facing reports with their own branding.

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