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適合 MSP 和經銷商的白牌 guest WiFi | Purple

作者:Dave Musgrove
10 August 2013
閱讀時間 1 分鐘
MSP and reseller margin model

White label WiFi margin and ARR calculator

Model the recurring revenue, platform cost and gross margin of reselling branded guest WiFi across your client venues.

1. Start from a partner profile
2. Fleet size and pricing
35
1250
6 (210 total)
130
£195
£25£500
£500
£0£1,500
£9.48
Volume tier: 51 to 250 APs
3. Wholesale add-ons you pass through
Your reseller economics63% gross margin
Annual recurring revenue
£81,900
£6,825 MRR
Wholesale platform cost
£30,241
£2,520 a month
Annual gross profit
£51,659
£4,305 a month
Break-even fee per venue
£72.00
Monthly fee that only covers platform cost
Year-one revenue
£99,400
ARR plus £17,500 setup fees

Healthy: room to fund support, onboarding and sales commission.

One venue, one month
LineAmountBasis
Client fee£195.00What the venue pays you each month
AP licences-£56.886 APs x £9.48
Analytics add-on-£14.22Flat per venue per month
Branded domain share-£0.90£379 a year spread across 35 venues
Gross margin per venue£123.0063% of the fee
Method and assumptions. ARR = venues x monthly fee x 12. Platform cost = APs x (licence + filtering) x 12, plus analytics per venue x 12, plus the branded domain once a year. Gross margin = (ARR - platform cost) / ARR, before your own support, sales and hosting time. The wholesale figures are illustrative planning rates set in US dollars and converted at indicative rates (GBP 0.79, EUR 0.92); they are not Purple list prices, so overwrite the per-AP cost with your quoted rate.
Want the real wholesale rates for this fleet?

Ask for the partner rate card and integration pack for 35 venues and 210 APs.

Book a partner demo
Useful? Link to this tool
Interactive reseller profit simulator

White label guest WiFi partner margin and ROI calculator

Model recurring SaaS margins, client retainers, and value-added service packages for your MSP, ISP, or digital agency brand.

Package cloud captive portals, 802.1X security, and guest WiFi management into monthly IT retainers for corporate offices, retail clinics, and multi-site clients.

15 venues
Range: 1 to 150 client sites
6 APs
Total estate: 90 APs
$95/mo
Your base resale subscription
Monthly recurring (MRR)
$2,775
$185/mo avg per client
Annual run rate (ARR)
$33,300
Annualised from current MRR
Annual net reseller profit
$27,000
81% gross profit margin
Est. 3-year client LTV
$5,661
Per retained customer account

White label platform architecture

  • Multi-Tenancy: Unlimited hierarchical sub-accounts with role-based access
  • Hardware Compatibility: Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi
  • Provisioning Speed: Under 10 minutes per venue with cloud API connectors
  • Data Privacy: Automated GDPR, CCPA, and LGPD visitor consent logging

Key partner resale advantages

  • Zero on-premise controller hardware to maintain or patch
  • Unified multi-tenant dashboard with client sub-accounts
  • Recurring monthly billing you set the price for

Scale your managed services with Purple white label guest WiFi

Deliver branded captive portals, 802.1X enterprise authentication and location analytics to your clients under your own brand.

Useful? Link to this tool

Purple WiFi 很高興宣布為我們的 社群 WiFi 軟體解決方案釋出有限數量的白牌授權機會。

Purple WiFi 是一款雲端 guest WiFi 存取系統,透過包括 Facebook、Twitter 和 LinkedIn 在內的社群媒體管道進行驗證。我們的 Purple Portal 儀表板介面為餐飲旅宿業、零售業和休閒產業的終端用戶企業提供更高的社群觸及率、客戶數據洞察和強大的行銷機會。

白牌商機

此 白牌商機 是 Purple WiFi 積極擴張計劃的一部分,為白牌合作夥伴提供以自身品牌銷售社群 WiFi 軟體解決方案的授權,並直接擁有客戶關係。

該授權非常適合已經向關鍵目標市場(餐飲旅宿、休閒或零售)銷售 IT 或行銷相關服務的企業。社群 WiFi 解決方案提供高毛利的額外收入,讓企業有機會在不產生額外產品開發成本的情況下,增加現有的產品組合。

Purple WiFi 已分配直接資源來發展這部分業務,Bill Williams 已從銷售經理轉任為白牌合作夥伴全球業務發展經理。

在釋出這些機會的前 3 個月內,我們已在國際上獲得 26 個授權銷售,包括英國、荷蘭、德國、美國、希臘、愛爾蘭、巴西、印度和瑞士。

有關我們國際白牌商機的更多詳細資訊,請聯絡 Bill Williams:Bill@purple.so 或 +44 161 8700193

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