Purple on Google Cloud Marketplace: Procurement & Committed Spend Advisor
Model your venue footprint, evaluate Google Cloud Committed Spend (MACC/EDP) drawdown eligibility, and calculate deployment velocity acceleration through Google Cloud Marketplace.
Committed Spend (MACC / EDP Agreement)
100% of Purple subscription costs count directly toward your annual Google Cloud commitment burn-down.
Procure Purple on Google Cloud Marketplace
Subscribe directly on Google Cloud Marketplace to draw down your committed spend, or speak with our alliances team for custom private offer terms.
Google Cloud Marketplace: frequently asked questions
Can I use Google Cloud committed spend (EDP/MACC) to purchase Purple?
Yes. 100% of eligible Purple subscription spend on Google Cloud Marketplace draws down directly against your enterprise Google Cloud committed spend contract (such as MACC or EDP agreements), helping organizations meet their cloud spend obligations without requiring new out-of-budget approvals.
How does procuring Purple through Google Cloud Marketplace accelerate deployment?
Procuring Purple via Google Cloud Marketplace eliminates conventional enterprise vendor onboarding, credit checks, and protracted legal reviews by leveraging pre-approved Google Cloud Marketplace terms. This shortens enterprise procurement lead times from 8-16 weeks down to 24-48 hours.
What Purple products are available on Google Cloud Marketplace?
Both Purple Capture (cloud captive portals, first-party data capture, and WiFi analytics) and Purple Engage (automated behavioral campaigns, CRM connectors, and guest surveys) are available on Google Cloud Marketplace with flexible licensing tiers.
How does billing work when buying Purple through Google Cloud?
All Purple software charges appear as a consolidated line item on your existing monthly Google Cloud invoice. There are no separate vendor invoices or international wire setups required.
Purple 是全球客用 Wi-Fi 的領導者，今天宣佈已加入 Google Cloud Partner Advantage，成為 Build 合作模式的合作夥伴級夥伴，並已在 Google Cloud Marketplace 上提供其客用 WiFi 解決方案：Capture 與 Engage。
Purple 登陸 Google Cloud Marketplace 為 Google Cloud 用戶提供了一種簡化購買和部署其客用 WiFi 解決方案的方式。此上架品項包含 Purple 的 Capture 客用 WiFi，並透過 Google Cloud Marketplace 提供彈性的採購選項。
Purple Capture 客用 WiFi 的關鍵功能包括：
- 具備行動力的客戶數據收集：收集第一方客戶數據以豐富 CRM 資料庫，並提升客戶洞察。
- 電子郵件驗證：驗證客戶電子郵件地址，以維持有效且具價值的行銷聯絡清單。
- Wi-Fi 分析：提供有關 Wi-Fi 使用情況和場域表現的詳細洞察，以支援數據驅動的決策。
- 法規合規性：確保遵守 GDPR、CCPA 和其他關鍵數據保護法規。
Purple Engage 客用 WiFi 的關鍵功能包括：
- 量身定制的溝通旅程：實現自動化、個人化的互動，將顧客轉化為忠實客戶。
- 客製化的存取旅程：根據行為、位置和時間自動化客用體驗，以增強互動。
- 進階 Wi-Fi 分析：提供客用行為、偏好和人口統計資料的即時洞察，以利行銷策略的制定。
- 無縫系統整合：與 400 多個連接器輕鬆整合，包括所有主流的 CRM 和會員平台，以豐富客戶輪廓。
- 彈性的附加元件：透過付費 Wi-Fi 和客戶回饋調查等選用功能，提供更強大的功能。
「加入 Google Cloud Marketplace 簡化了企業組織探索與部署 Purple 客用 WiFi 解決方案的方式，」Purple 全球聯盟高級副總裁 Bob Koch 表示。「這為客戶提供了一種直接的方式來探索我們具擴展性的平台，並親自體驗其價值與優勢。」
「將 Purple 引入 Google Cloud Marketplace 將幫助客戶在 Google Cloud 值得信賴的全球基礎架構上快速部署、管理和擴展該公司的客用 WiFi 解決方案，」Google Cloud 的 Marketplace & ISV GTM 項目董事總經理 Dai Vu 表示。「Purple 現在可以安全地進行擴展，並支援尋求利用其 Capture 和 Engage 解決方案優勢的客戶。」
欲瞭解更多資訊或在 Google Cloud Marketplace 上存取 Purple，請造訪：https://console.cloud.google.com/marketplace/product/purple-wifi-public/purple-wifi-subscription-annual-1?hl=en&inv=1&invt=Ab4Fpw
