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Devi Jina

Articles by Devi Jina

Why a SaaS business wants B Corp certification: ESG & ROI guide

Why a SaaS business wants B Corp certification: ESG & ROI guide

Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.

24 March 2025
Capturing emails with guest WiFi: compliance, ROI, and setup guide

Capturing emails with guest WiFi: compliance, ROI, and setup guide

Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.

2 October 2024
What is bandwidth management: techniques, QoS, and guest WiFi guide

What is bandwidth management: techniques, QoS, and guest WiFi guide

Learn how bandwidth management, QoS rules, and traffic shaping eliminate network congestion and optimise guest WiFi performance for businesses.

2 October 2024
How to manage bandwidth on your guest WiFi

How to manage bandwidth on your guest WiFi

Learn how to optimize guest WiFi bandwidth allocation, prevent network congestion, set per-user rate limits, and offer tiered WiFi access with Purple.

23 August 2024
The 5 core benefits of WiFi marketing for enterprise venues

The 5 core benefits of WiFi marketing for enterprise venues

Discover 5 key benefits of WiFi marketing: capture verified 1st-party data, lift repeat visits by 15%, and turn guest WiFi into a high-ROI revenue channel.

23 August 2024
MAC address randomization vs Device MAC explained

MAC address randomization vs Device MAC explained

Learn how MAC address randomization on iOS 18 and Android 15 works, key differences between Device MAC and Randomized MAC, and fixes for guest WiFi analytics.

22 August 2024
What is OpenRoaming

What is OpenRoaming

Learn how WBA OpenRoaming enables automatic, passwordless WiFi access across venues using Passpoint 802.1X security. Read the enterprise guide.

22 August 2024
Why airports need guest WiFi: security, analytics, and ROI

Why airports need guest WiFi: security, analytics, and ROI

Discover why airports need guest WiFi to enhance passenger experience, improve operational efficiency, capture footfall analytics, and drive venue revenue.

24 April 2024
Real-time location services (RTLS): 2026 enterprise guide

Real-time location services (RTLS): 2026 enterprise guide

Discover how real-time location services (RTLS) track assets, optimize venue operations, and integrate with enterprise WiFi, BLE, and location analytics.

21 February 2024
RTLS in hospitality: Real-time location tracking guide

RTLS in hospitality: Real-time location tracking guide

Discover how real-time location systems (RTLS) track hotel assets, protect staff with panic badges, and integrate with guest WiFi & BLE networks.

21 February 2024
Healthcare RTLS design: asset tracking, patient flow & hospital WiFi

Healthcare RTLS design: asset tracking, patient flow & hospital WiFi

Discover how real-time location systems (RTLS) in healthcare streamline hospital asset tracking, optimize patient flow, reduce medical equipment loss, and integrate with enterprise WiFi.

21 February 2024
What is WiFi RTLS and how location tracking works

What is WiFi RTLS and how location tracking works

Learn how WiFi real-time location systems (RTLS) track venue assets, analyse movement patterns, and overlay on existing wireless access points.

21 February 2024
What is Asset Tracking?

What is Asset Tracking?

Asset tracking is a method businesses use to keep tabs on their physical assets, such as equipment, vehicles, and inventory. It involves tagging assets

21 February 2024
What is Hotspot 2.0 (Passpoint)?

What is Hotspot 2.0 (Passpoint)?

Discover how Hotspot 2.0 and Passpoint enable encrypted, zero-touch WiFi roaming and carrier offload across enterprise access points.

29 November 2023
What is a personal area network (PAN)? Types and 2026 guide | Purple

What is a personal area network (PAN)? Types and 2026 guide | Purple

Explore personal area network architectures, WPAN transmission ranges, IEEE 802.15 standards, and enterprise IoT security controls across modern venues.

29 November 2023
Passpoint WiFi

Passpoint WiFi

Learn how Passpoint WiFi (Hotspot 2.0) automates secure guest WiFi onboarding, replaces open networks with WPA3-Enterprise, and enables seamless cellular offloading.

29 November 2023
What is a metropolitan area network (MAN)? key features & setup

What is a metropolitan area network (MAN)? key features & setup

Learn what a metropolitan area network (MAN) is, how it connects enterprise venues across a city, key topologies, fibre integration, and security best practices.

29 November 2023
What is a Campus Area Network (CAN)?

What is a Campus Area Network (CAN)?

Learn what a campus area network (CAN) is, how CAN architecture connects multi-building venues, and how to secure campus WiFi and 802.1X access.

29 November 2023