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Built for QSR

Drive-thru speed. Curbside certainty. PCI peace of mind.

One platform powering guest WiFi, drive-thru lane telemetry, kitchen-display resilience, and curbside mobile-order presence — across every store you operate.

Drive-thru SLAPCI-segmentedCurbside presenceMulti-site dashboard
A drive-thru QSR location running on Purple WiFi
🚗
Drive-Thru · Lane 2
Repeat customer · same vehicle, 3rd visit this week
Trusted across QSRMcDonald’sBurger KingWendy’sChick-fil-ATaco BellChipotleSubwayDomino’sPret a MangerGreggs
Use cases

QSR is a network problem. Purple is the network platform.

Every line of revenue in a modern QSR runs across the in-store network — drive-thru, KDS, kiosks, mobile-order pickup, loyalty, crew app. Purple is the layer that keeps them all online and lets them all talk to your customer record.

01 — Drive-thru & kitchen

Sub-second failover for the lane that pays for the lights.

Drive-thru is 60-70% of QSR sales. A 30-second AP outage backs the lane up for 20 minutes and shows up as a customer-satisfaction hit before IT has logged the alarm. Purple's prioritised SSIDs and AP failover put lane telemetry, KDS bump-bars, and AI order-takers ahead of every other packet on your store network.

QoS-prioritised SSIDSub-second AP failoverLane-timer integration
Explore staff WiFi
Store ops dashboardPurple's multi-site dashboard showing drive-thru lane status across stores
02 — PCI scope & compliance

Every new tablet doesn't have to be a new audit headache.

KDS screens, mobile-order pickup tablets, kiosks, loyalty iPads — every device added to your stores is a new audit row. Purple gives you per-device VLANs and documented network segmentation that drops PCI scope back to a single, defended cardholder zone. Your QSA gets evidence on demand. Your franchisees stop asking IT to bend the network.

Per-device VLANCaptive portal loggingQSA-ready evidence
Explore captive portal
Branded portalA branded captive portal screen for a QSR brand
03 — Curbside & mobile order

Geofence-grade arrival detection — without relying on the customer's GPS.

Mobile-order is 20-30%+ of digitally-mature QSR transactions. The handoff fails when the customer's phone GPS lies about arrival or BLE drops in the parking lot. Purple's outdoor APs covering parking and curb spots fire arrival triggers the moment the customer's device joins WiFi — your kitchen drops the fries 40-60 seconds earlier and your curbside SLA stops slipping.

Outdoor curbside coveragePresence triggersPOS / KDS hooks
Explore Engage automations
Mobile order appA QSR-branded customer mobile app with curbside arrival detection
The QSR network number

Speed isn't a feature. It's the entire P&L.

Every second added to the drive-thru is a percentage point of weekly sales. Every PCI scope creep is six months of audit prep. Every dropped curbside handoff is a refund and a one-star review. Purple's QSR customers measure the platform in lane seconds, scope-row reductions, and handoff SLA hit-rate — not in megabits.

70%
Of QSR sales come through the drive-thru lane
10s
Average curbside handoff improvement vs GPS-only
30%
Of digital QSR orders go through mobile/app — and depend on your network being there

Identity-based access. No more shared store passwords.

QSR runs on shared SSIDs and rotated PSKs that nobody actually rotates. Purple replaces them with identity-based access — every device, crew member, and franchise tablet enrolled to a directory, with revocation in seconds when someone leaves. Your network is no longer one Post-It note in a back office away from compromise.

  • Per-crew, per-device certificate authentication
  • Instant revocation when a crew member leaves
  • Per-franchise tenant isolation across the same hardware
  • Deployed on Cisco, Aruba, Meraki, and Ubiquiti you already own
Explore passwordless WiFi
MobilePurple platform on mobile, showing per-store network health
The Purple App

Recognise the regular before they reach the speaker post.

We see when a known device joins your store WiFi, which lane it's in, and whether they've been here three times this week or once this year. That signal feeds your loyalty app, your CRM, and your crew tablet — so the customer at the speaker is never an anonymous transaction.

Drop the fries when the curbside guest hits the parking lot. Comp a coffee for a customer on their fifth visit this month. Greet the lapsed loyalty member by name when they walk in. Not mass broadcast — targeted, presence-aware moments that drive frequency, not refunds.

Lane-awareDetect a returning vehicle's device the moment it associates at the menu-board AP.
Curbside-awareTrigger kitchen prep when the customer's device joins the parking-lot AP.
Loyalty-awarePipe presence into Punchh, Paytronix, or your in-house loyalty stack.
9:41●●●
Brand App · On Site
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Curbside · Spot 4
We saw you arrive — your order is dropping into the fryer now.
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Drive-Thru · Repeat visit
Welcome back — your usual #2 combo with a Coke?
🥤
Loyalty · 5th visit
Your 5th-visit reward is unlocked. Show this at the window.
Analytics

The numbers that move QSR P&L — measured by your network.

Cellular and POS won't tell you when a store's curbside SLA is slipping or which lane has degraded headset audio. Purple turns every association, dwell, and handoff into measurable store ops — surfaced to a regional manager before the customer survey scores tank.

01
Lane-second tracking

Drive-thru order-to-window times correlated with AP performance, weather, daypart, and crew schedule.

02
Curbside handoff SLA

Every arrival timestamp, kitchen trigger, and handoff measured against a target window. Outliers flagged automatically.

03
Store-by-store PCI posture

A single dashboard showing which stores have devices on the wrong VLAN, which need re-segmentation, and which are audit-ready.

FAQ

Common QSR network questions, answered.

Do we have to replace our existing access points?

No. Purple runs as a cloud overlay on Cisco, Meraki, Aruba, Juniper Mist, and Ubiquiti hardware you already own. We do the captive portal, presence engine, segmentation logic, and analytics on top of your existing access layer.

How does Purple help with PCI DSS scope?

Per-device VLANs and documented segmentation between cardholder devices (POS, kiosk) and non-cardholder devices (KDS, guest, crew) push the cardholder zone back to a small, well-defined set. Captive-portal logs, ACL state, and segmentation evidence are exportable on demand for your QSA.

Can we deploy across thousands of stores without per-store IT?

Yes. Purple supports zero-touch deploy — APs come online, pull their config from the cloud, and join the right SSIDs with no on-site IT. Multi-site rollouts to 1,000+ stores are routine. Per-franchise tenant isolation lets corporate and franchisees see only their own data.

How does curbside presence detection compare to GPS or BLE?

GPS lies in parking lots — buildings, canyons, and weak signal cause arrival pings to fire from the wrong spot. BLE works but requires the customer's app to be open. WiFi presence fires the moment the device associates with your parking-lot AP — typically 40-60 seconds before GPS would, and without requiring the app to be foregrounded.

Does Purple integrate with our loyalty platform and POS?

We have direct integrations with major QSR loyalty platforms (Punchh, Paytronix, Toast Loyalty) and POS stacks (Toast, Olo, Square, NCR Aloha). For everything else there's a webhook/event API — your developers can pipe Purple presence events into any system in a day.

Ready to ship the drive-thru that doesn't drop?

Speak to a QSR specialist who's deployed Purple across multi-site fast-food and fast-casual brands. We'll scope a pilot in a single store group, prove the lane-second and curbside numbers, then roll out from there.

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