机场 WiFi
Purple 助力机场提升旅客体验,增加非航空收入,并构建详细的旅客画像。
- 了解旅客行为
- 增加特许经营商收入
- 提高旅客满意度

机场行业数据概览
机场行业是一个充满活力且不断发展的领域,始终专注于提升旅客体验和增加收入。以下是一些突显 WiFi 在该行业重要性的关键统计数据:
机场面临的挑战
在为旅客和员工提供 WiFi 时,机场面临着一系列独特的挑战。以下是我们协助机场克服的一些最常见挑战:
员工 WiFi
为员工提供安全可靠的 WiFi 网络对于机场的顺畅运行至关重要。然而,这可能是一个挑战,尤其是在大型且复杂的环境中。
借助 Purple,您可以为员工提供安全可靠的 WiFi 网络,同时获得有关其行为和使用模式的有价值洞察。
访客 WiFi
为旅客提供无缝且安全的 WiFi 体验对于提升旅客体验和增加收入至关重要。然而,由于用户量巨大且需要遵守数据隐私法规,这可能是一个挑战。
借助 Purple,您可以为旅客提供无缝且安全的 WiFi 体验,同时获得有关其行为和偏好的有价值洞察。

我们的机场产品
我们拥有一系列旨在帮助机场提升旅客体验、增加收入并构建详细旅客画像的产品。

访客 WiFi
我们的访客 WiFi 产品旨在帮助您为旅客提供无缝且安全的 WiFi 体验。通过我们的产品,您可以:
- 为旅客提供无缝且安全的 WiFi 体验
- 获得有关旅客行为和偏好的有价值洞察
- 通过精准广告和促销活动增加收入

员工 WiFi
我们的员工 WiFi 产品旨在帮助您为员工提供安全可靠的 WiFi 网络。通过我们的产品,您可以:
- 为员工提供安全可靠的 WiFi 网络
- 获得有关员工行为和使用模式的有价值洞察
- 提高运营效率和生产力

Purple 让我们能够为乘客提供简单且有效的 WiFi 服务,并取得了巨大成功。我们收集的数据在帮助我们更好地了解乘客并提升整体机场体验方面发挥了无价的作用。
1.2m
独立用户
45%
数据库规模增长
98%
乘客正面反馈
定价
探索
- Fully flexible, branded Map
- POI display and information
- Venue and Map analytics
- Pre-visit planning features
- Toggle accessible routes
- Language recognition and translation
连接
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
捕获
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
互动
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
Frequently asked
How does Purple manage WiFi across airport terminals and concessions?
Purple sits as a cloud overlay on your existing access points and creates separate SSIDs and VLANs for each zone — departures, arrivals, lounges, retail concessions, and airside operations. A single Purple Hub dashboard gives airport ops visibility across all zones, while concession operators see only their own analytics.
What passenger analytics does airport WiFi provide?
Purple provides terminal dwell-time heatmaps, peak-hour footfall, passenger flow between zones, new vs returning device ratios, and marketing campaign performance. These signals support operational decisions — gate assignment timing, F&B staffing, and retail promotion targeting.
Does Purple support Passpoint and OpenRoaming for airport WiFi?
Yes. Purple supports Passpoint (802.11u / Hotspot 2.0) and OpenRoaming, enabling compatible devices to connect automatically without a captive portal. This improves the passenger experience for frequent travellers while the captive portal path remains for all other devices.
How is concession WiFi separated from airport operations WiFi?
Purple uses VLAN segmentation to isolate concession guest traffic from airside operations and corporate networks at the AP level. Each concession can have its own branded portal and analytics without any visibility into adjacent zones or the airport backbone.
What GDPR considerations apply to airport guest WiFi?
Airport WiFi operates across international jurisdictions, but GDPR applies to EU-based airports and any processing of EU resident data. Purple records consent at the point of sign-in, stores it with a timestamp, and supports right-to-erasure requests. Data residency options (EU hosting) are available for airports requiring local data storage.
Can airport WiFi integrate with airline loyalty programmes?
Yes. Purple can present a loyalty sign-in option on the captive portal and pass validated sign-in events to an airline loyalty platform via webhook or API. Frequent flyer status can be used to tier WiFi access — for example, waiving the sign-up step for gold and platinum members.
Related pillar guides
The topical pillars most relevant to 机场. Each guide is the canonical hub for that area of the platform.
Guest WiFi
The master guide to delivering guest WiFi: models, layers, compliance, and how to choose a provider.
Captive portal
How the WiFi sign-in works, the eight authentication methods, and the join surface technical detail.
WiFi analytics
Presence and engagement analytics, footfall, dwell, and GDPR-defensible measurement.
相关行业
在同一个 Purple 平台上运行的其他垂直行业。


