Make every lounge visit count for your loyalty programme

A branded lounge sign-in that grows your loyalty programme, questions passengers actually answer, single sign-on for crew and ground staff, and a private key for every device on the ground. One platform, on the access points already in your lounges, crew rooms and offices.

• Branded lounge sign-in
• Loyalty questions at sign-in
• Microsoft Entra ID and Okta for crew
• xPSK for ground devices

A typical airline ground estate today

• A lounge WiFi password on a card at reception, and nothing learned about who used it
• Loyalty sign-ups left to a leaflet on the bar
• Crew and ground staff sharing one key that still works after they leave
• Lounge tills, printers, displays and handheld scanners on one flat network

With Purple

• A sign-in page in your brand, with UK GDPR consent recorded for every lounge guest
• One optional question at sign-in. Palm Beach International Airport asked about airline loyalty membership and had 112,451 answers in two months
• Crew and ground staff sign in with their own Entra ID, Okta or Google Workspace account, revoked when they leave
• Every device its own key and VLAN, revocable one at a time

A lounge sign-in that feels like part of the lounge

Members, day-pass guests and partner-airline passengers all reach for the WiFi before they reach for a drink. Purple gives them a branded sign-in in your colours and turns that moment into consented records your loyalty team can use. HSBC runs this play in its sponsored Premier Lounge at Mexico City airport, where it collected 2.6k survey responses on its travel insurance in a single month, with a 100% response rate and a return of $140,400 MXN.

• LogicFlow shows each guest the next step that fits their answers, as HSBC’s Premier Lounge does with its insurance offers
• UK GDPR consent with a full audit trail, and email addresses checked in real time
• Consented records sent to Salesforce, HubSpot, Braze, Airship or Iterable through 400+ data connectors
• Passpoint and OpenRoaming connect returning frequent flyers automatically, encrypted from association

Purple Shield DNS filtering keeps harmful content off guest networks. It blocks 1.6 million requests a month on Manchester Airport Group’s guest WiFi.

Find out who your passengers are, in their own words

Clipboard surveys and post-flight emails reach a fraction of your passengers. One optional question at WiFi sign-in reaches everyone who connects. Palm Beach International Airport added a single question asking passengers which airline loyalty programmes they belong to, and collected 112,451 answers in its first two months. Brussels South Charleroi Airport asked where passengers wanted to fly next and took 89,845 answers, an 86% response rate, to its airline partners.

• Progressive profiling: ask about loyalty membership, trip purpose or the lounge itself, one question per visit
• Show a question only at chosen locations or between set dates, as Manchester Airport Group does for departures at each of its airports
• Questions shown in English, French or Dutch automatically, as Charleroi does
• Answers kept with the rest of your feedback. Swissport sends WiFi sign-ins to its Reputation.com survey, so every response lands in one place

Brussels South Charleroi Airport puts the saving from its WiFi surveys at €2,695,350 against traditional survey methods.

Crew and ground staff sign in with the account they already have

Crew rooms, report centres, engineering hangars and airport offices are full of people who come and go: new joiners, seasonal ground staff, contractors and crew from other bases. Purple syncs with Microsoft Entra ID, Okta, Google Workspace and JumpCloud over SCIM, and group membership decides which network and policy each person gets. There is no shared password on the crew room wall.

• Leavers are revoked automatically when their account is disabled, and Entra ID Conditional Access is honoured on every join
• Crew, ground handlers, engineers and office staff land on separate VLANs with their own rules
• Company iPads and laptops get EAP-TLS certificates through Intune, Jamf, Kandji or Hexnode
• Time-limited keys for contractors and visiting crew, with no MDM required

Every session is logged against a named person, device, time and location, so a security or audit question always has an answer.

A private key for everything on the ground that cannot sign in

Boarding pass and bag-tag printers, lounge tills, flight information displays, cameras and door controllers cannot type a username and password. xPSK gives each one its own key and its own VLAN, so a leaked key affects one device, not the whole estate.

• Revoke a single key without re-keying every device
• MAC binding ties each key to the first device that uses it
• Works under your vendor’s name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• No per-device licence and no cap on devices per key

Results from airports and lounges already live

Airports, lounges and ground services use Purple to hear from passengers at a scale no survey team could reach, and to keep staff and devices on networks their IT teams can stand behind.

Figures from Purple customer results (Palm Beach International Airport, HSBC Mexico and Brussels South Charleroi Airport) and Purple platform data.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your lounges and ground estate on one WiFi platform

Tell us about your lounges, crew bases and ground operations and we will show you how lounge sign-in, loyalty questions, crew access and device keys would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Live at Manchester Airport Group, Brussels South Charleroi Airport, Palm Beach International Airport and Swissport
• ISO 27001 certified, UK GDPR and CCPA compliant, RADIUS regions in the UK, EU and US