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机场 WiFi

Purple 助力机场提升旅客体验,增加非航空收入,并构建详细的旅客画像。

  • 了解旅客行为
  • 增加特许经营商收入
  • 提高旅客满意度
机场

机场面临的挑战

在为旅客和员工提供 WiFi 时,机场面临着一系列独特的挑战。以下是我们协助机场克服的一些最常见挑战:

员工 WiFi

为员工提供安全可靠的 WiFi 网络对于机场的顺畅运行至关重要。然而,这可能是一个挑战,尤其是在大型且复杂的环境中。

借助 Purple,您可以为员工提供安全可靠的 WiFi 网络,同时获得有关其行为和使用模式的有价值洞察。

访客 WiFi

为旅客提供无缝且安全的 WiFi 体验对于提升旅客体验和增加收入至关重要。然而,由于用户量巨大且需要遵守数据隐私法规,这可能是一个挑战。

借助 Purple,您可以为旅客提供无缝且安全的 WiFi 体验,同时获得有关其行为和偏好的有价值洞察。

一个人在机场登机口候机时使用手机,展示了访客 WiFi 体验。

我们的机场产品

我们拥有一系列旨在帮助机场提升旅客体验、增加收入并构建详细旅客画像的产品。

Purple WiFi

访客 WiFi

我们的访客 WiFi 产品旨在帮助您为旅客提供无缝且安全的 WiFi 体验。通过我们的产品,您可以:

  • 为旅客提供无缝且安全的 WiFi 体验
  • 获得有关旅客行为和偏好的有价值洞察
  • 通过精准广告和促销活动增加收入
Purple WiFi

员工 WiFi

我们的员工 WiFi 产品旨在帮助您为员工提供安全可靠的 WiFi 网络。通过我们的产品,您可以:

  • 为员工提供安全可靠的 WiFi 网络
  • 获得有关员工行为和使用模式的有价值洞察
  • 提高运营效率和生产力

定价

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探索

Create intuitive, interactive, and inclusive Maps to assist with navigation and improve overall visit value.
Get a 30-day free trial
  • Fully flexible, branded Map
  • POI display and information
  • Venue and Map analytics
  • Pre-visit planning features
  • Toggle accessible routes
  • Language recognition and translation
Book a demo

连接

Free
Create a branded captive portal and unlock instant access to handy WiFi and network analytics.
Including a 30-day free trial of Capture
  • Secure captive portal
  • Branded splash pages
  • 25 supported languages
  • Network analytics
  • Monitor speed and venue coverage
  • Compliance with major data laws
Sign up for free

捕获

Popular
Capture valuable first-party data from your Guest WiFi and seamlessly integrate it with your CRM.
  • First-party data capture
  • CRM integration
  • Detailed WiFi analytics
  • Behavioral insights
  • Email address verification
  • Access to our support team
Speak to an expert

互动

Get deeper behavioral insights to influence purchasing decisions and drive personalized experiences.
  • Customized access journeys
  • Personalized communications
  • Advanced WiFi analytics
  • Full suite integrations
  • Passpoint and profile authentication
  • Fully managed service options
Speak to an expert

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与我们的专家交流,了解我们如何帮助您改善乘客体验并增加机场收入。

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Frequently asked

How does Purple manage WiFi across airport terminals and concessions?

Purple sits as a cloud overlay on your existing access points and creates separate SSIDs and VLANs for each zone — departures, arrivals, lounges, retail concessions, and airside operations. A single Purple Hub dashboard gives airport ops visibility across all zones, while concession operators see only their own analytics.

What passenger analytics does airport WiFi provide?

Purple provides terminal dwell-time heatmaps, peak-hour footfall, passenger flow between zones, new vs returning device ratios, and marketing campaign performance. These signals support operational decisions — gate assignment timing, F&B staffing, and retail promotion targeting.

Does Purple support Passpoint and OpenRoaming for airport WiFi?

Yes. Purple supports Passpoint (802.11u / Hotspot 2.0) and OpenRoaming, enabling compatible devices to connect automatically without a captive portal. This improves the passenger experience for frequent travellers while the captive portal path remains for all other devices.

How is concession WiFi separated from airport operations WiFi?

Purple uses VLAN segmentation to isolate concession guest traffic from airside operations and corporate networks at the AP level. Each concession can have its own branded portal and analytics without any visibility into adjacent zones or the airport backbone.

What GDPR considerations apply to airport guest WiFi?

Airport WiFi operates across international jurisdictions, but GDPR applies to EU-based airports and any processing of EU resident data. Purple records consent at the point of sign-in, stores it with a timestamp, and supports right-to-erasure requests. Data residency options (EU hosting) are available for airports requiring local data storage.

Can airport WiFi integrate with airline loyalty programmes?

Yes. Purple can present a loyalty sign-in option on the captive portal and pass validated sign-in events to an airline loyalty platform via webhook or API. Frequent flyer status can be used to tier WiFi access — for example, waiving the sign-up step for gold and platinum members.

为 机场 推荐的解决方案

适用于营销团队的 WiFi. 专为通过访客数据获利的场所打造的第一方数据采集、客流分析和 CRM 触发的自动化。

查看 适用于营销团队的 WiFi →