Museum WiFi that brings exhibits to life and reveals your visitors
Purple's museum WiFi connects visitors to interactive exhibits and digital guides, and reads anonymized footfall to show how people really move through your galleries - keeping the whole site online, from the entrance to the gift shop.
- Visitor WiFi that powers interactive exhibits and digital guides
- Footfall, dwell, and heatmap analytics across every gallery
- Branded portal to promote events, exhibitions, and membership
Museums in numbers
Challenges for museums
Connectivity a digital-first audience expects
Today's museum-goers expect a digitally integrated experience. From interactive displays to augmented reality, the demand for high-speed, reliable internet is higher than ever. Without it, you risk losing the attention of a generation that thrives on connectivity.
Our solutions provide the robust backbone needed for these modern attractions, ensuring every visitor can connect, learn, and share without interruption.
See how visitors really move through your galleries
To improve and tailor the museum experience, you need to understand how visitors move through your space, what exhibits they linger at, and what paths they take. Traditional methods of tracking are often inaccurate and labor-intensive.
With our WiFi analytics, you can gather anonymous data on visitor flow, dwell times, and popular zones. This information is invaluable for optimizing layouts, planning exhibitions, and enhancing overall visitor satisfaction.
Our solutions for museums
We offer a suite of products designed to meet the unique needs of museums, from ensuring seamless connectivity to providing deep insights into visitor behavior.
Guest WiFi
Offer fast, free, and secure WiFi for your visitors. Our platform allows for easy onboarding and can be customized to reflect your museum's brand.
- Customizable splash pages
- Social media login options
- Tiered bandwidth for different user groups
WiFi Analytics
Turn your WiFi network into a powerful data-gathering tool. Understand visitor demographics, behavior, and preferences to make informed decisions.
- Real-time visitor counts
- Heatmaps and footfall analysis
- Demographic and interest-based insights
Purple's WiFi analytics have been a game-changer for us. We now have a much clearer understanding of our visitor demographics and how they interact with our exhibits. This data has been instrumental in planning our new wing.
Pricing
We offer flexible pricing plans to suit museums of all sizes. Whether you're a small local gallery or a large national institution, we have a solution that fits your budget and needs.
Connect
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
Capture
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
Engage
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
Resources
Explore our resources to learn more about how our WiFi solutions can benefit your museum.
Ready to transform your museum's visitor experience?
Frequently asked
How does museum WiFi support interactive exhibits?
Visitors connect to a branded portal that can deliver digital guides, interactive content, and exhibit information on their own devices.
What footfall analytics does Purple provide?
Purple reads anonymized presence data to show visitor counts, dwell times, heatmaps, and the busiest galleries, helping you plan layouts and exhibitions.
Can we promote events and memberships through the WiFi?
Yes. The branded portal and follow-up marketing let you promote exhibitions, events, and membership to connected visitors.
Is the visitor data anonymized and compliant?
Footfall analytics are anonymized and aggregated, and any sign-in data is captured with consent and an audit trail for GDPR compliance.
Does Purple work with our existing network?
Purple is hardware-agnostic and layers onto most enterprise access points via a captive portal or RADIUS, with no hardware replacement needed.
Featured products for Museums
The Purple platform pieces most Museums venues deploy on day one.
Guest WiFi platform for Museums
Captive Portals, analytics, and marketing automation as a cloud overlay.
Captive Portal software for Museums
Modern Captive Portals with social login, SSO, and marketing consent.
Passwordless WiFi for Museums
EAP-TLS, iPSK, and Passpoint — replace shared passwords with identity.
Recommended solution for Museums
WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.
See WiFi for marketing teams →Related pillar guides
The topical pillars most relevant to Museums. Each guide is the canonical hub for that area of the platform.
Guest WiFi
The master guide to delivering guest WiFi: models, layers, compliance, and how to choose a provider.
WiFi marketing
Turn captive portal sign-ins into consented first-party data, activated through your CRM and ESP.
WiFi analytics
Presence and engagement analytics, footfall, dwell, and GDPR-defensible measurement.
Related industries
Other verticals running on the same Purple platform.