News
Insights, guides, and news from Purple about news.

New case study: Newcastle City Council and Purple set the blueprint for connected cities with OpenRoaming
A new WBA case study shows how Newcastle City Council and Purple built one of the UK's most comprehensive city-wide OpenRoaming networks, with 92% of logins now via OpenRoaming or SecurePass.

Purple secures a place on the UK Government's G-Cloud 15 framework
Purple has been awarded a place on the UK Government's G-Cloud 15 framework, making its WiFi and analytics platform available to buy directly across the public sector.

Purple appoints Imani Butler as Growth Director, North America
Purple has appointed Imani Butler as Growth Director, North America, building strategic partnerships and driving growth across the region.

Purple appoints Jimmy Serrano as Growth Director, Sports & Entertainment to drive fan experience and venue growth across North America
Purple has appointed Jimmy Serrano as Growth Director, Sports & Entertainment, leading fan data, guest experience and venue growth across North America.

Meet Netforge: 22 free network tools in one desktop app
One app for traceroutes, another for speed tests, a paid tool for SSL checks. We built Netforge to fix that - 22 network tools in one free desktop app, no account required.

Purple named finalist in the Lloyds British Business Excellence Awards 2026
Manchester business shortlisted for Technology Business of the Year at the UK's flagship business awards.

The hidden cost of ads and trackers on your network (and how to get that bandwidth back)
Roughly 30-40% of web browsing traffic is ads and trackers - bandwidth you pay for but get zero value from. Here are the real numbers behind Shield, Purple's DNS filtering service.

Gavin Wheeldon named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
Gavin Wheeldon, founder and CEO of Purple, has been shortlisted for Global Entrepreneur of the Year at the 2026 Allica Bank Great British Entrepreneur Awards.

How to protect your guest WiFi from DNS hijacking after the NCSC's APT28 warning
Russia's APT28 is hijacking vulnerable routers to steal credentials, and the NCSC has warned businesses to act. Here's why guest WiFi is the exposure most organisations overlook, and how to secure it.

Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham — cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.

Your Staff WiFi Is a Bigger Target Than You Think (And AI Just Made It Worse)
AI has made staff WiFi attacks cheaper, faster, and easier to pull off. Here's what we covered in our fireside chat — and why the fix isn't more friction at the login screen.

Purple Launches Offline Maps Mode for Seamless, Secure Navigation to WiFi Hotspots
Download regional maps with the Purple App's Offline Maps Mode for reliable navigation and trusted WiFi hotspot discovery without a cellular signal.

Purple appoints Iain Fox as VP growth for public sector WiFi
Purple appoints Iain Fox as VP growth for public sector to lead digital inclusion and smart city WiFi infrastructure across local councils.

Purple Signals Higher Education Ambitions with Appointment of VP Education Tim Peers
Purple has appointed Tim Peers, a SaaS leader who joins the B Corp-certified tech firm to tackle digital poverty and accelerate the Smart Campus evolution.

Purple joins Google Cloud Marketplace
Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!

Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted

Purple announces the launch of the Purple Partner Programme
The new programme provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge

Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat
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These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.