News
Insights, guides, and news from Purple about news.

Purple named finalist in the Lloyds British Business Excellence Awards 2026
Manchester business shortlisted for Technology Business of the Year at the UK's flagship business awards.

The hidden cost of ads and trackers on your network (and how to get that bandwidth back)
Roughly 30-40% of web browsing traffic is ads and trackers - bandwidth you pay for but get zero value from. Here are the real numbers behind Shield, Purple's DNS filtering service.

Gavin Wheeldon named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
Gavin Wheeldon, founder and CEO of Purple, has been shortlisted for Global Entrepreneur of the Year at the 2026 Allica Bank Great British Entrepreneur Awards.

How to protect your guest WiFi from DNS hijacking after the NCSC's APT28 warning
Russia's APT28 is hijacking vulnerable routers to steal credentials, and the NCSC has warned businesses to act. Here's why guest WiFi is the exposure most organisations overlook, and how to secure it.

Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham — cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.

Your Staff WiFi Is a Bigger Target Than You Think (And AI Just Made It Worse)
AI has made staff WiFi attacks cheaper, faster, and easier to pull off. Here's what we covered in our fireside chat — and why the fix isn't more friction at the login screen.

Purple Appoints Iain Fox as VP Growth – Public Sector to Drive Digital Inclusion and Smart City Innovation
Purple has appointed Iain Fox as VP Public Sector to spearhead digital inclusion and smart city expansion.

Purple Launches Offline Maps Mode for Seamless, Secure Navigation to WiFi Hotspots
The Purple App's new feature means users can download maps directly to their device, cutting through the frustration of data dead zones and keeping key features accessible wherever they go.

Purple Signals Higher Education Ambitions with Appointment of VP Education Tim Peers
Purple has appointed Tim Peers, a SaaS leader who joins the B Corp-certified tech firm to tackle digital poverty and accelerate the Smart Campus evolution.

Purple joins Google Cloud Marketplace
Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!

Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted

Purple announces the launch of the Purple Partner Programme
The new programme provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge

Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat

Altitude Trampoline Park partners with Purple to enhance visitor experiences
Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim

Purple welcomes Palm Beach International Airport as a new business partner
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travellers that will inform PBI of

Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

Top 30 healthcare blogs to follow
With the healthcare industry moving faster than we've ever known, it can be difficult to keep up to date and have the most relevant information. Below we have

Healthcare News: Top 3 ranked U.S. hospitals 2021 and more
In July 2021 U.S. News released their annual Honours Roll for the top 20 rated U.S. hospitals, and in this blog, we'll show you the honours roll top 3, what they'
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