The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
What does 5G mean for WiFi?
5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
We've analysed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
What does 5G mean for WiFi?
5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
How to increase customer footfall
Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1
How to increase customer footfall
Online e-commerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, e-commerce retail sales are expected to reach 4.1
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,