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The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.

Automating your visitor count, achieving 98% people counting accuracy
Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members

Automating your visitor count, achieving 98% people counting accuracy
Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members

Analytics for physical spaces, really?
Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many

Analytics for physical spaces, really?
Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many

The role of mobile wayfinding apps on College Campuses
What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, faculty, and visitors

The role of mobile wayfinding apps on University Campuses
What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, staff, and visitors

Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as

Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as

The History of Wayfinding
Find out how it all started, what solutions are currently revolutionising physical spaces, and what to prepare for in the future. Wayfinding, albeit in it

The History of Wayfinding
Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future. Wayfinding, albeit in it

How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.

How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.

How wayfinding technology could reduce average waiting times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you're sure you've just been 3 minutes

How wayfinding technology could reduce average waiting times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you're sure you've just been 3 minutes

5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been

5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been

Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of

Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of