How Banorte turned branch WiFi into an app growth engine worth $49.1m MXN

The challenge

Banorte had one clear objective for its branch WiFi: fuel the growth of Banca Móvil, its mobile banking app. That meant understanding adoption as it stands, and promoting the app at a scale only the branch network could deliver.

• Grow adoption of the Banca Móvil mobile banking app
• Understand how many visitors already have and use the app
• Reach customers at scale with app-focused campaigns

The solution

With Telmex, Banorte built the WiFi journey into an app growth channel. LogicFlow serves tailored journeys, and in-journey surveys ask visitors directly about the app, generating insight at a scale no standalone survey could match.

A video campaign promoting Banca Móvil ran inside the journey too, putting the app in front of customers at the exact moment they are standing in a branch.

• Tailored journeys served automatically with LogicFlow
• In-journey surveys measuring app awareness and adoption
• A video campaign promoting Banca Móvil inside the WiFi experience

The results

In 2025, 5.7 million customer journeys were completed across the network, and the surveys gathered 2 million responses at a 100% response rate: real, current insight into how customers use the app.

59% of visitors confirmed they have and use the Banorte app, giving marketing a hard adoption baseline to grow from, and the video campaign reached 5.7 million views. The measured return for 2025: $49.1m MXN.

• 5.7m customer journeys and 5.7m video campaign views in 2025
• 2m survey responses at a 100% response rate, with 59% confirming they use the app
• $49.1m MXN measured ROI in 2025