Marketing
Insights, guides, and news from Purple about marketing.
What is customer insight?
With the rise of zero-click searches, it can be hard to truly understand your customers. Here’s how to harness first-party data through Guest WiFi and transform every visitor into actionable insights.
Capturing Emails Through Your Guest WiFi
WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is
What Are the Benefits of WiFi Marketing?
WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build
Supermarket WiFi: Enhancing Customer Experience and Business Operations
Most supermarkets now use WiFi and offer it to their customers — but only a minority has unlocked the power of up-to-date networks that can truly enhance custom
The importance of collecting real-time passenger feedback
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure
Why retailers should utilise reward programmes to enhance customer loyalty
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-Covid environment where consumers a
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how
What is promotional marketing?: Defined, informed, and strategised
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to
The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not
Unified commerce: Retail survival through complete personalisation
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely
Digital transformation in retail: From omnichannel to unified commerce
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviours and subsequently
5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer
Purple Sponsorship Programme: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me
Purple introduces customer Revenue Share Programme
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new
All the Benefits of Healthcare CRM
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs.
WiFi proximity marketing: Strategies and how they work
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximise engagement with customers in
8 Best SaaS Marketing Tools and Platforms for 2021
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers
