Marketing
Insights, guides, and news from Purple about marketing.
Why Guest WiFi Is Your Best First-Party Data Channel in a Post-Cookie World
Third-party cookies are disappearing. Discover why guest WiFi is the most powerful first-party data and personalization channel for retail and hospitality in 2026.
What is Customer Insight? Guide & Key Examples
Discover what customer insight is, why it matters, and how guest WiFi data analytics and AI help businesses turn visitor behavior into revenue.
Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a $0.35 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.
The 5 core benefits of WiFi marketing for enterprise venues
Discover the 5 key benefits of WiFi marketing for enterprise venues. Learn how guest WiFi collects first-party data, boosts repeat visits, and drives venue ROI.
Grocery store WiFi setup & retail analytics guide
Discover how to set up high-performance guest WiFi in grocery stores to capture shopper contact data, track foot traffic analytics, and secure POS systems.
The importance of collecting real-time passenger feedback
Discover how real-time passenger feedback via airport WiFi captive micro-surveys lifts ACI ASQ scores, cuts incident resolution times, and improves terminal operations.
Retail reward programs: boost customer loyalty with WiFi data
Discover how retail brands convert in-store footfall into active loyalty members. Use guest WiFi captive portals and automated CRM triggers to boost repeat visits.
Promotional marketing: venue strategies, campaign ROI & guide
Master promotional marketing for physical venues. Discover first-party data segmentation, real-time WiFi splash campaigns, SMS automation, and ROI benchmarks.
What is promotional marketing: types, strategies, and ROI
Learn what promotional marketing is, the 4 core campaign types, and how venue guest WiFi drives first-party customer profiles and repeat visits.
In-store customer surveys for fashion & apparel retail
Discover how fashion and apparel retailers capture high-response in-store customer feedback via guest WiFi micro-surveys. Boost repeat visits and basket size.
Unified commerce: Retail survival through complete personalization
Learn how unified commerce connects in-store WiFi data with digital channels to deliver real-time personalization and grow retail loyalty.
Retail unified commerce: omnichannel vs unified strategy
Discover the difference between omnichannel retail and unified commerce. Learn how to connect in-store WiFi analytics with online CRM to boost retail revenue.
5 benefits of WiFi sponsorship vs traditional advertising channels
Discover 5 benefits of guest WiFi sponsorship over traditional advertising channels. Monetize venue networks with targeted captive portal ads and high CTRs.
How SMB Businesses Can Benefit from CRM Software
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer
WiFi sponsorship: how brands advertise on guest WiFi access journeys
Discover how WiFi sponsorship turns venue captive portals into revenue channels with unskippable ads, video interstitials, and verified first-party opt-in data.
Purple introduces customer Revenue Share Program
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new
Healthcare CRM: benefits, EHR integrations & patient experience
Discover how healthcare CRM systems streamline patient communication, integrate with EHRs, ensure HIPAA compliance, and improve hospital retention.
WiFi proximity marketing strategies: how it works & venue ROI
Discover how WiFi proximity marketing works, key location-based technologies (Guest WiFi, BLE beacons, geofencing, QR codes), and how venues capture leads and boost repeat ROI.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.