How Puebla connected 301,000+ citizens across 685 locations

The challenge

Puebla wanted to connect citizens across the municipality: free, seamless public WiFi at the scale of a major city, with an understanding of who the network serves and a way to reach them.

• Connect citizens across the municipality with free public WiFi
• Understand who the network serves and how it is used
• Turn city WiFi into a channel for civic communication

The solution

With Telmex, the municipality deployed Purple across 685 public locations: one citywide WiFi experience, with a branded journey for every connecting citizen and first-party insight into how the network is used.

The journey doubles as the city's own channel: connecting citizens are redirected to the municipality's website, turning every session into an opportunity to reach residents with civic information.

• Citywide guest WiFi across 685 public locations
• Branded citizen journeys with first-party data capture
• In-journey redirects to the municipality's website

The results

In 2025 the network carried more than 2.4 million citizen journeys across 685 locations, connecting over 301,500 citizens: a vital digital lifeline for the community.

More than 236,700 journeys were redirected to the municipality's website, and the demographics tell their own story: 71% of the user base is under 34, a young city reached on the channel it actually uses. The measured return for 2025: more than $25.6m MXN.

• 2.4m+ citizen journeys across 685 locations in 2025
• 301k+ citizens connected, with 236k+ journeys redirected to the city's website
• More than $25.6m MXN measured ROI in 2025