Richard Ellor
Articles by Richard Ellor
Purple, Cisco and AT&T deliver guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next-generation visitor analytics to their Hudson Yards project
Domino's rolls out Purple-powered guest WiFi
Explore how Domino's deployed Purple-powered guest WiFi across stores to capture first-party customer data, automate marketing, and boost repeat orders.
Purple training: What's new?
Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.
WiFi analytics guide: how it works, footfall data & venue ROI
Learn how WiFi analytics works, key differences between passive probe data and authenticated captive portal sign-ins, privacy compliance, and venue ROI.
How to capture customer data in-store: retail guide
Compare physical store data collection methods, from manual surveys to automated guest WiFi data capture, CRM integration, and GDPR-compliant retail analytics.
A conversation with Purple CEO Gavin Wheeldon
Read the interview with Purple founder and CEO Gavin Wheeldon on entrepreneurship, scaling guest WiFi analytics across 80,000 venues, and future vision.
Retail WiFi analytics case study: Farmacorp ROI & engagement | Purple
Discover how Bolivia pharmacy chain Farmacorp captured 65,000+ customer records and optimized store staffing across 130+ branches with Purple WiFi analytics.
Walmart Canada Guest WiFi Case Study
Discover how Walmart Canada deployed high-speed guest WiFi across 400+ stores with Purple OneClick access and multilanguage support.
What does 5G mean for WiFi?
Compare 5G vs WiFi 6E/7 speed, latency, cost, and security. Learn why Private 5G coexists with enterprise WiFi for indoor coverage and guest engagement.
What 110 million unique users and 10 billion visits tell us about your venue
Benchmark your physical venue against 110 million visitors across 45,000 venues. Learn return rates, visit frequency, and customer retention metrics.
How to increase customer footfall: 4 retail strategies
Learn how physical retailers track storefront passerby traffic, analyze in-store dwell time, and increase repeat customer footfall using guest WiFi.
How to track customer footfall: 6 technologies compared (2026)
Discover how to track customer footfall across retail stores and physical venues. Compare WiFi presence analytics, 3D optical cameras, thermal sensors, and BLE beacons for dwell time and capture rate measurement.
How McDonald's drove app downloads using WiFi analytics
McDonald's Belgium partnered with Purple and Cisco Meraki across 80+ restaurants to capture 1M+ guest profiles and drive mobile app downloads.
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
McDonald's Belgium uses Purple for secure, personalised guest WiFi
How McDonald's Belgium scaled guest WiFi across 80 restaurants with Purple and Cisco Meraki, capturing 400,000+ logins and boosting mobile app downloads.
6 ways to get more TripAdvisor reviews
Discover 6 proven strategies to get more TripAdvisor reviews for restaurants and hospitality venues, from automated guest WiFi prompts to staff incentives.