Como Hermosillo conectou 214.000+ cidadãos em 216 locais
Em parceria com a Telmex, parceira da Purple, o Municipio de Hermosillo opera uma rede de WiFi público em toda a cidade que serve como um canal digital vital para a comunidade e uma linha direta com uma cidade jovem e conectada.
Jornadas de cidadãos
Conectividade contínua em 216 locais em 2025
Cidadãos conectados
Um canal digital vital para a comunidade
Menores de 34 anos
Uma base de usuários majoritariamente jovem que a cidade agora pode alcançar diretamente
ROI em 2025 (MXN)
O retorno mensurado da rede municipal
O desafio
Hermosillo wanted to connect citizens across the municipality: free, seamless public WiFi across the city, with an understanding of who the network serves and a way to reach them.
- Connect citizens across the municipality with free public WiFi
- Understand who the network serves and how it is used
- Turn city WiFi into a channel for civic communication
A solução
With Telmex, the municipality deployed Purple across 216 public locations: one citywide WiFi experience, with a branded journey for every connecting citizen and first-party insight into how the network is used.
The journey doubles as the city's own channel: connecting citizens are redirected to the municipality's YouTube channel, turning every session into an opportunity to reach residents where they already watch.
- Citywide guest WiFi across 216 public locations
- Branded citizen journeys with first-party data capture
- In-journey redirects to the municipality's YouTube channel
Os resultados
In 2025 the network carried more than 1.475 million citizen journeys across 216 locations, connecting over 214,900 citizens: a vital digital lifeline for the community.
More than 370,100 journeys were redirected to the municipality's YouTube channel, and the demographics tell their own story: 73% of the user base is under 34, a young city reached on the channel it actually uses. The measured return for 2025: $18.2m MXN.
- 1.475m+ citizen journeys across 216 locations in 2025
- 214k+ citizens connected, with 370k+ journeys redirected to the city's YouTube channel
- $18.2m MXN measured ROI in 2025
Mais estudos de caso
