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Deliveroo 携手 Purple,提供超越美食的增值服务

作者:Richard Ellor
28 April 2018
1 分钟阅读
Deliveroo 携手 Purple,提供超越美食的增值服务
Interactive Calculator

Hospitality Guest WiFi ROI & Footfall Calculator

Model how enterprise Guest WiFi and Deliveroo-integrated customer capture increase verified CRM profiles, repeat table turns, and venue revenue.

Sit-down hospitality venues with steady dwell times where guests actively connect to guest WiFi during dining and drink service.

7,500 covers
1,00050,000100,000+
48%
15% (Basic)45% (Industry avg)80% (High engagement)
$42
$10$75$150+
+18%
5%20%40%

Purple is 100% hardware-agnostic and overlays directly onto existing access points with zero rip-and-replace.

Projected Annual Business Impact
Estimated Annual Repeat Revenue Uplift
$48,972
Based on 1,166 incremental returning diner visits
Monthly CRM Captures
3,600
verified diner records
Annual Database Growth
43,200
GDPR/CCPA compliant
Monthly Review Triggers
~490
Google & TripAdvisor
Hardware Compatibility
100% Certified
Overlay in minutes
Key Recommended Tactics for Casual Dining Restaurant:
  • Deliver seasonal menu specials and wine tasting invitations on the welcome portal
  • Integrate with POS and CRM platforms to track table turns against WiFi connection duration
  • Send automated review requests via TripAdvisor and Google Reviews 48 hours post-visit
WiFi Marketing Guide

Deliveroo 为其数以千计的合作餐厅带来了超越美食的增值服务,推出了全新的支持网站,旨在帮助餐厅降低日常运营成本。

这家外卖巨头已与多家企业建立合作伙伴关系,在各种商业服务中提供折扣,以确保其餐厅网络能够获得市场上最优惠的价格。合作伙伴包括 WiFi 解决方案提供商 Purple、清洁能源公司 Squeaky、打印管理和促销商品提供商 Adare 等等。

这都是 Deliveroo 努力扩大其为餐厅提供服务的一部分,而不仅仅是增加在平台上挂牌销售所带来的销量和收入。

Deliveroo 英国区总经理 Dan Warne 表示:“Deliveroo 热爱美食,因此我们希望帮助优秀的餐厅成长。我们一直与餐厅合作,以了解什么能帮助他们的业务,我们很自豪地宣布一包支持计划,这将削减他们的日常成本,这意味着他们可以专注于重要的事情:制作美味的食物。”

该支持网站现已上线,并对所有独家 Deliveroo 餐厅合作伙伴免费开放。餐厅将获得优惠价格的宾客 WiFi,以及获得更便宜的商业费率评估,这对于在征税增加以及食品价格通胀和工资上涨等其他成本压力下挣扎的较小型餐厅企业来说可能是至关重要的。

餐厅还将获得电费和燃气费的优惠,以及在招聘广告、使用临时代理机构员工和招聘公司方面的折扣。

Deliveroo 还推出了一个全新的门户网站,为餐厅员工提供福利和折扣,以提高员工留存率。Deliveroo 利用其规模,在与英国领先的员工敬业度提供商之一 WRKIT 达成的协议中,为其网站上列出的餐厅的所有员工争取到了员工福利。

Deliveroo 的这一举措对于帮助小型餐厅在行业面临的艰难贸易环境中生存下来可能非常重要。这也可能暗示了在线订餐网站之间日益激烈的竞争。

Purple 首席执行官 Gavin Wheeldon 表示:“宾客 WiFi 和 WiFi 分析对客户留存率有重大影响,特别是在餐饮业。我们希望通过与 Deliveroo 的合作,能有更多的企业从这种解决方案中受益。”

常见问题

How does the Deliveroo and Purple partnership benefit restaurant partners?

The partnership gives Deliveroo restaurant partners access to Purple's enterprise Guest WiFi and analytics platform at exclusive partner rates. Restaurants capture verified customer contact details, gain actionable footfall insights, and drive repeat table visits through automated marketing campaigns.

What customer data can restaurants capture through Purple Guest WiFi?

When diners connect to Purple guest WiFi via a branded captive portal splash page, restaurants can capture contact details (such as email, name, and mobile number), demographic data, and social logins with full GDPR, CCPA, and privacy regulations compliance.

How does Purple Guest WiFi integrate with existing restaurant wireless hardware?

Purple is completely hardware-agnostic and cloud-native. It integrates directly with commercial access points and controllers - including Cisco Meraki, HPE Aruba Networking, Ruckus Wireless, TP-Link Omada, and Fortinet - without requiring new hardware or on-site servers.

Can restaurants use WiFi analytics to measure footfall and table dwell time?

Yes. Purple presence analytics track visitor volume, peak dining hours, dwell time duration, first-time versus repeat visit ratios, and cross-venue visits for multi-unit restaurant groups.

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